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Brandes, Ove
Publications (7 of 7) Show all publications
Brandes, O., Brege, S. & Brehmer, P.-O. (2013). The Strategic Importance of Supplier Relationships in the Automotive Industry. International Journal of Engineering Business Management, 5(17)
Open this publication in new window or tab >>The Strategic Importance of Supplier Relationships in the Automotive Industry
2013 (English)In: International Journal of Engineering Business Management, ISSN 1847-9790, Vol. 5, no 17Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to analyse longitudinally the development of purchasing strategies in the automotive industry during the last 20 years. The amplitude of the business cycle during this time frame hasbeen very high and includes periods of financial/automotive crisis as well as high sales and demand. Our empirical data is primarily drawn from a 1990–2010 longitudinal case study of the relationship between automaker Volvo Personal Cars and Autoliv, a supplier of seat belts andairbags, complemented with secondary data framing the development of the industry level. The theoretical focus is on outsourcing and purchasing strategies developed within long‐lasting buyer‐supplier relationships;theoretical pillars are found in transaction‐cost theories and the resource‐based view of the firm.

Based on the longitudinal case study, our analysis pinpoints the importance of intimate cooperation between customer and supplier in areas close to the core values and core competences of the buyer (that is, the automaker). From an industry‐level perspective, the winners in the automobile industry from 2010 and onwards have been and will be those who can organize long‐term collaboration partnerships between the automakers, their suppliers, and the political stakeholders, and who can outsource a large part of the technical development to the suppliers in areas also close to the core competences. The automakers must accept that their suppliers have competing automakers as their customers and search for synergies in their product portfolio. Theoretically, there is a need for conceptual development through deeper studies of the firm’s relational capability and its implications.

Keywords
supplier relationships, long-term cooperation, technology development, automotive industry
National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-94247 (URN)10.5772/56257 (DOI)
Available from: 2013-06-19 Created: 2013-06-19 Last updated: 2017-12-06
Brandes, O., Brege, S. & Brehmer, P.-O. (2008). Chambre Separée in Product Development - Learning by Cooperation In the Automotive Industry. In: Strategic Management Society Annual Conference,2008.
Open this publication in new window or tab >>Chambre Separée in Product Development - Learning by Cooperation In the Automotive Industry
2008 (English)In: Strategic Management Society Annual Conference,2008, 2008Conference paper, Published paper (Refereed)
Abstract [en]

   

National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-44762 (URN)77548 (Local ID)77548 (Archive number)77548 (OAI)
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2013-08-29
Brandes, O., Brege, S., Brehmer, P.-O. & Lilliecreutz, J. (2007). Chambre separée in product development: Vertically mediated coopetition in the automotive supply chain. International Journal of Automotive Technology and Management, 7( 2-3), 168-183
Open this publication in new window or tab >>Chambre separée in product development: Vertically mediated coopetition in the automotive supply chain
2007 (English)In: International Journal of Automotive Technology and Management, ISSN 1470-9511, Vol. 7, no 2-3, p. 168-183Article in journal (Refereed) Published
Abstract [en]

Coopetition, i.e., parallel competition and cooperation between the same companies, has many faces in the automotive industry. This paper focuses on vertically mediated coopetition in product development. The concept of 'chambre separée' is introduced as a metaphor for supplier-mediated coopetition to denote the situation when competing car manufacturers, often called OEMs, partner the same supplier in different product development projects. These projects are organisationally kept apart. When a supplier handles several development projects at the same time with different OEMs, 'chambres separées' is a way to protect Intellectual Property Rights (IPR) and allow OEM-specific solutions to be developed. But at the same time, the competitors are supporting the building of a common core competence at the First-Tier Suppliers (FTSs). The OEMs also accept some 'overhearing' from one project to another, which strengthens the supplier's knowledge base. Coopetition in this form tends to be advantageous to both OEMs and FTSs. Copyright © 2007 Inderscience Enterprises Ltd.

Keywords
automotive industry, product development strategy, coopetition, project, chambre separée
National Category
Social Sciences
Identifiers
urn:nbn:se:liu:diva-36836 (URN)10.1504/IJATM.2007.014973 (DOI)32727 (Local ID)32727 (Archive number)32727 (OAI)
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2013-08-29
Brandes, O., Brege, S., Brehmer, P.-O. & Lilliecreutz, J. (2006). Vertically Mediated Coopetition - the case of the automotive supply chain. In: European Forum on Market-Driven Supply Chains EIASM,2006.
Open this publication in new window or tab >>Vertically Mediated Coopetition - the case of the automotive supply chain
2006 (English)In: European Forum on Market-Driven Supply Chains EIASM,2006, 2006Conference paper, Published paper (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:liu:diva-33257 (URN)19256 (Local ID)19256 (Archive number)19256 (OAI)
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2013-08-29
Brandes, O. & Brehmer, P.-O. (2004). Deregulation for competition - the case of car distribution in the European Union. In: EIASM,2004.
Open this publication in new window or tab >>Deregulation for competition - the case of car distribution in the European Union
2004 (English)In: EIASM,2004, 2004Conference paper, Published paper (Other academic)
National Category
Social Sciences
Identifiers
urn:nbn:se:liu:diva-22197 (URN)1349 (Local ID)1349 (Archive number)1349 (OAI)
Available from: 2009-10-07 Created: 2009-10-07 Last updated: 2013-08-29
Brehmer, P.-O. & Brandes, O. (2003). Innovations in the car sales and distribution system. In: EURAM,2003.
Open this publication in new window or tab >>Innovations in the car sales and distribution system
2003 (English)In: EURAM,2003, 2003Conference paper, Published paper (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:liu:diva-33267 (URN)19266 (Local ID)19266 (Archive number)19266 (OAI)
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2013-08-29
Brandes, O. & Brehmer, P.-O. (2002). Outsourcing - financial stress on bonds and relations.. In: IMP Conference,2002.
Open this publication in new window or tab >>Outsourcing - financial stress on bonds and relations.
2002 (English)In: IMP Conference,2002, 2002Conference paper, Published paper (Refereed)
National Category
Social Sciences
Identifiers
urn:nbn:se:liu:diva-33273 (URN)19273 (Local ID)19273 (Archive number)19273 (OAI)
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2013-08-29
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