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Ottosson, Mikael
Publications (10 of 34) Show all publications
Guyader, H., Ottosson, M., Frankelius, P. & Witell, L. (2019). Identifying the resource integration processes of green service. Journal of Service Management
Open this publication in new window or tab >>Identifying the resource integration processes of green service
2019 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose

The purpose of this paper is to improve the understanding of green service. In particular, the focus is on identifying homopathic and heteropathic resource integration processes that preserve or increase the resourceness of the natural ecosystem.

Design/methodology/approach

Through an extensive multiple case study involving ten service providers from diverse sectors based on a substantial number of interviews, detailed accounts of green service are provided.

Findings

Six resource integration processes were identified: reducing, recirculating, recycling, redistributing, reframing and renewing. While four of these processes are based on homopathic resource integration, both reframing and renewing are based on heteropathic resource integration. While homopathic processes historically constitute a green service by mitigating the impact of consumption on the environment, heteropathic resource integration increases the resourceness of the natural ecosystem through emergent processes and the (re)creation of natural resources.

Research limitations/implications

The present study breaks away from the paradigm that “green service” is about reducing the negative environmental impact of existing services, toward providing a green service that expands biological diversity and other natural resources.

Originality/value

Transformative service research on environmental sustainability is still in its infancy. The present study contributes through conceptualizing green service, redefining existing resource integration processes (reducing, recirculating, recycling) and identifying new resource integration processes (redistributing, reframing, renewing).

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Sustainability, Resource integration, Green service, Transformative Service Research
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-154974 (URN)10.1108/JOSM-12-2017-0350 (DOI)2-s2.0-85062676177 (Scopus ID)
Available from: 2019-03-07 Created: 2019-03-07 Last updated: 2019-07-05Bibliographically approved
Magnusson, T., Andersson, H. & Ottosson, M. (2019). Industrial ecology and the boundaries of the manufacturing firm. Journal of Industrial Ecology
Open this publication in new window or tab >>Industrial ecology and the boundaries of the manufacturing firm
2019 (English)In: Journal of Industrial Ecology, ISSN 1088-1980, E-ISSN 1530-9290Article in journal (Refereed) Epub ahead of print
Abstract [en]

Decisions on organizational boundaries are critical aspects of manufacturing firms’ business strategies. This article brings together concepts and findings from industrial ecology and business strategy in order to understand how manufacturing firms engage in initiatives to facilitate recycling of process wastes. Based on a distinction between waste recovery and use of the recovered resources, the article introduces a typology of four different strategies: Closed, Outsourcing, Diversification, and Open. Each strategy has a unique set of organizational boundaries and is associated with different motives and benefits for the manufacturing firm. The typology of strategies provides a conceptual contribution to assist industrial managers in strategic decision-making, and to support further studies on organizational boundaries in industrial ecology research.

Place, publisher, year, edition, pages
Wiley-Blackwell Publishing Inc., 2019
Keywords
business strategy; industrial organization; industrial symbiosis; organizational boundaries; diversification; outsourcing
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-156519 (URN)10.1111/jiec.12864 (DOI)2-s2.0-85064503736 (Scopus ID)
Funder
Swedish Energy Agency, 35624-3
Available from: 2019-04-25 Created: 2019-04-25 Last updated: 2019-05-03Bibliographically approved
Kindström, D., Ottosson, M. & Carlborg, P. (2018). Unraveling firm-level activities for shaping markets. Industrial Marketing Management, 68, 36-45
Open this publication in new window or tab >>Unraveling firm-level activities for shaping markets
2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 68, p. 36-45Article in journal (Refereed) Published
Abstract [en]

As the marketing literature increasingly construes markets as malleable entities, research studies of ‘marketshaping’strategies have gained increasing attention in recent years. Those are proactive, deliberate initiativeswhich a firm takes with the aim of re-shaping an operating environment comprising direct customers, customers'customers, and other actors such as its competitors. Our study derives a theoretical framework for marketshapingfrom the existing literature and an in-depth case study of one market-leading firm in the steel industry,which has been working actively in the shaping of a market. Analysis of the responses of a range of experiencedexecutive staff to unstructured and semi-structured interviews shows, among other things, that in order to shapethe market, the firm performed many individual and aggregated activities at three levels of influence – system,market offer and technology – with various actors in the market in focus. These findings are the basis of aproposed activity framework for the proactive shaping of a market: that is, what firms can do in order to shapean existing market, drive growth and create sustainable competitive advantage.

Place, publisher, year, edition, pages
Elsevier, 2018
Keywords
Market shaping, Market strategy, Market innovation, Practice, Case study
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-143227 (URN)10.1016/j.indmarman.2017.09.003 (DOI)000424310200004 ()2-s2.0-85029586626 (Scopus ID)
Projects
Custoval
Available from: 2017-11-27 Created: 2017-11-27 Last updated: 2018-03-02Bibliographically approved
Ekström, K. M., Ottosson, M. & Parment, A. (2017). Consumer Behavior: Classical and Contemporary Perspectives (1ed.). Lund: Studentlitteratur
Open this publication in new window or tab >>Consumer Behavior: Classical and Contemporary Perspectives
2017 (English)Book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2017. p. 309 Edition: 1
Keywords
Consumer behavior, Buying decision, Culture, CCT, BDT, Personality, Lifestyle
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-140762 (URN)978-91-44-11681-5 (ISBN)
Available from: 2017-09-12 Created: 2017-09-12 Last updated: 2017-09-20Bibliographically approved
Schulze, M., Nehler, H., Ottosson, M. & Thollander, P. (2016). Energy management in industry: a systematic review of previous findings and an integrative conceptual framework. Journal of Cleaner Production, 112(5), 3692-3708
Open this publication in new window or tab >>Energy management in industry: a systematic review of previous findings and an integrative conceptual framework
2016 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 112, no 5, p. 3692-3708Article, review/survey (Refereed) Published
Abstract [en]

Current research points to a large energy efficiency potential in industry which is still left unexploited. One of the most promising means of reducing energy consumption and related energy costs is implementing an energy management. This paper provides a systematic review of existing academic journal publications on energy management in industry. Five essential key elements of an energy management based on overarching themes are identified within the body of literature (strategy/planning, implementation/operation, controlling, organization and culture) and the specific findings relating to each key element are synthesized. Subsequently a conceptual framework of an energy management is developed which illustrates that a comprehensive approach is necessary in order to effectively exploit the existing energy efficiency potential. Finally implications for further research are described.

Place, publisher, year, edition, pages
Elsevier, 2016
Keywords
Energy management; Energy management system; Conceptual framework; Energy efficiency; Industry; Systematic literature review
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-123416 (URN)10.1016/j.jclepro.2015.06.060 (DOI)000368207500010 ()
Projects
Energy Management in the Swedish Pulp and Paper Industry
Funder
Swedish Energy Agency, P40491-1
Available from: 2015-12-16 Created: 2015-12-16 Last updated: 2017-12-01
Ottosson, M. & Kindström, D. (2016). Exploring Proactive Niche Market Strategies in the Steel Industry: Activities and Implications. Industrial Marketing Management, 55(2016), 119-130
Open this publication in new window or tab >>Exploring Proactive Niche Market Strategies in the Steel Industry: Activities and Implications
2016 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 55, no 2016, p. 119-130Article in journal (Refereed) Published
Abstract [en]

The literature has often proposed a niche market strategy as the means by which producers of commodity-based products (e.g. steel, pulp and paper, and petrochemicals) can counter increasing competition, particularly from low-cost, low-price competitors. That strategy has primarily been viewed as defensive, i.e. the weaker producer builds protective barriers around its product to fend off competition. This paper proposes, on the contrary, that niche marketing can also be used as a proactive, or even aggressive, strategy to enable a firm to outperform competitors in both profitability and growth. The use of a proactive niche market strategy in practice is examined in case studies of three global Swedish steel firms that have achieved above-average profitability over time. We propose, as a result of our analysis, the concept of the proactive niche market strategy as one that employs a mix of five key activities: focusing on the customers' customers; making the effort to become a preferred supplier early in the process; interacting with customers at multiple levels; extending the product offering by adding services; and focusing on the development of “adjacent” products, markets, and applications.

Place, publisher, year, edition, pages
Elsevier, 2016
Keywords
Niche marketing, Proactive niche market strategy, Activities, Steel industry, Case studies
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-128102 (URN)10.1016/j.indmarman.2015.08.003 (DOI)000377317800012 ()
Projects
CustoVal - ”World-class customer value”
Funder
VINNOVA
Note

Funding agencies;The authors are indebted to three anonymous reviewers for insightful comments and to Keith Crosier for his patient and invaluable editing services. Finally, the authors gratefully acknowledge the financial support from the Swedish Governmental Agency for Innovation Systems (Vinnova).

Available from: 2016-05-17 Created: 2016-05-17 Last updated: 2017-05-19
Kindström, D. & Ottosson, M. (2016). Identifying enabling mechanisms for the implementation of market orientation. In: Extending Value Through Product, Service and Platform Innovations: . Paper presented at 2016 CBIM Academic Workshop (Bilbao) June 29, 30 and July 1, 2016 · Bilbao (Spain) (pp. 1-27).
Open this publication in new window or tab >>Identifying enabling mechanisms for the implementation of market orientation
2016 (English)In: Extending Value Through Product, Service and Platform Innovations, 2016, p. 1-27Conference paper, Oral presentation only (Refereed)
Abstract [en]

A focus on market orientation in order to improve firm performance has during the last decades been both well, and widely, accepted as a necessity for remaining competitive. Even though the concept has been the focus of much research, recent studies suggest that practitioners find it difficult to interpret the market orientation concept and, subsequently, find it hard to implement in their organizations. The actual implementation of market orientation is also a relatively unexplored area within marketing. The majority of research around market orientation has instead tended to focus on other issues such as to measure and link performance to the development of the actual concept rather than implementation aspects and processes.This article identifies four enabling mechanisms for the implementation of market orientation. It forwards a framework to advance understanding of the actual implementation and effects of market orientation. The framework – consisting of issues focusing on effects on an internal, a customer, and a market level – aims to increase the understanding of how a successful implementation of market orientation can be achieved.Findings are developed through an in-depth longitudinal case study of a B2B firm implementing market orientation. As such, the findings are well grounded in, and provide insights into, managers’ real challenges, as well as offering opportunities to generate new insights for academia. By studying the market orientation implementation process, four mechanisms that enable the implementation is, among other things, identified; 1) Top management as a change champion, 2) A coordinating ICT platform, 3) The redesign of the offering structure (portfolio), and 4) A multi-layered organizational structure.

Keywords
Market orientation, Implementation, B2B, Mechanisms, Case study
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-140763 (URN)
Conference
2016 CBIM Academic Workshop (Bilbao) June 29, 30 and July 1, 2016 · Bilbao (Spain)
Projects
Custoval
Funder
VINNOVA
Available from: 2017-09-12 Created: 2017-09-12 Last updated: 2017-09-21Bibliographically approved
Kindström, D. & Ottosson, M. (2016). Local and regional energy companies offering energy services: Key activities and implications for the business model. Applied Energy, 171, 491-500
Open this publication in new window or tab >>Local and regional energy companies offering energy services: Key activities and implications for the business model
2016 (English)In: Applied Energy, ISSN 0306-2619, E-ISSN 1872-9118, Vol. 171, p. 491-500Article in journal (Refereed) Published
Abstract [en]

Energy services play a key role in increasing energy efficiency in the industry. The key actors in these services are the local and regional energy companies that are increasingly implementing energy services as part of their market offering and developing service portfolios. Although expectations for energy services have been high, progress has so far been limited, and many companies offering energy services, including energy companies, are experiencing difficulties in implementing energy services and providing them to the market. Overall, this research examines what is needed for local and regional energy companies to successfully implement energy services (and consequently provide them to the market). In doing this, a two-stage process is used: first, we identify key activities for the successful implementation of energy services, and second, we aggregate the findings to the business model level. This research demonstrates that to succeed in implementing energy services, an energy company may need to renew parts or all of its existing product-based business model, formulate a new business model, or develop coexisting multiple business models. By discussing two distinct business model innovation processes, this research demonstrates that there can be different paths to success.

Place, publisher, year, edition, pages
Elsevier, 2016
Keywords
Energy service; ESCo; Activities; Energy efficiency; Business model; Business model innovation
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-127223 (URN)10.1016/j.apenergy.2016.03.092 (DOI)000375515500042 ()
Projects
Energitjänster i energibolag – ett ökat värdeskapande med kunden i fokus
Funder
Swedish Energy Agency, 37887-1
Available from: 2016-04-19 Created: 2016-04-19 Last updated: 2017-11-30
Paramonova, S., Thollander, P. & Ottosson, M. (2015). Quantifying the extended energy efficiency gap: - evidence from Swedish electricity-intensive industries. Renewable & sustainable energy reviews, 51, 472-483
Open this publication in new window or tab >>Quantifying the extended energy efficiency gap: - evidence from Swedish electricity-intensive industries
2015 (English)In: Renewable & sustainable energy reviews, ISSN 1364-0321, E-ISSN 1879-0690, Vol. 51, p. 472-483Article, review/survey (Refereed) Published
Abstract [en]

Energy efficiency is one of the major means of reducing CO2 emissions resulting from industrial use of energy. Both from a societal as well as business perspective it is of great importance to reduce industrial energy end use (EEU). The implementation of energy-efficient technologies as well as increased focus on energy management practices has been stated by previous research to be the two most important methods of improved industrial energy efficiency. To date, however, there are few (if any) studies that have analyzed the proportion of industrial energy savings that derive from implementation of new technology versus from continuous energy management practices. By analyzing substantial data from the Swedish PFE program this paper aims to quantify what previously has been referred to as the extended energy efficiency gap. Results show that about 61% of the analyzed 1254 energy efficiency measures are derived from the implementation of new technology, and the rest stems from management and operational measures. The results presented in this paper are of outmost importance for industrial energy managers and energy auditors as well as industrial associations and policy-makers in order to cost-effectively address these no-regret measures.

Place, publisher, year, edition, pages
Elsevier, 2015
Keywords
Energy management, Energy efficiency gap, Extended energy efficiency gap, PFE, Energy efficiency measures
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-119842 (URN)10.1016/j.rser.2015.06.012 (DOI)000371000900032 ()
Funder
Swedish Energy Agency
Note

Funding agencies: Swedish Energy Agency

Available from: 2015-06-26 Created: 2015-06-26 Last updated: 2017-05-21Bibliographically approved
Ottosson, M. & Parment, A. (2015). Sustainable marketing: How social, environmental and economic considerations can contribute towards sustainable companies and markets (1ed.). Lund: Studentlitteratur AB
Open this publication in new window or tab >>Sustainable marketing: How social, environmental and economic considerations can contribute towards sustainable companies and markets
2015 (English)Book (Other academic)
Abstract [en]

How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups.

So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors" attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication.

Honourable mention - Marketing Book of the Year 2014The Swedish version of the book was rewarded a special prize in The Swedish Marketing Foundation"s annual distinction Marketing Book of the Year in 2014.

Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2015. p. 214 Edition: 1
Keywords
Social marketing, Social responsibility of business, Social marknadsföring, Företagens samhällsansvar, Företagsekonomi
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-114470 (URN)978-91-4410-485-0 (ISBN)
Available from: 2015-02-21 Created: 2015-02-21 Last updated: 2015-02-24
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