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Kowalkowski, ChristianORCID iD iconorcid.org/0000-0002-4081-9737
Publications (10 of 118) Show all publications
Tronvoll, B., Kowalkowski, C., Sklyar, A. & Sörhammar, D. (2019). Digital servitization among service ecosystem actors. In: : . Paper presented at Naples Forum on Service, Ischia, Italy, 4-7 June 2019.
Open this publication in new window or tab >>Digital servitization among service ecosystem actors
2019 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-160872 (URN)
Conference
Naples Forum on Service, Ischia, Italy, 4-7 June 2019
Available from: 2019-10-11 Created: 2019-10-11 Last updated: 2019-10-11
Tóth, Z., Kowalkowski, C., Sörhammar, D., Sklyar, A., Tronvoll, B. & Wirths, O. (2019). Digital servitization through the lenses of paradox theory – The evidence of tensions from the aerospace and maritime industries. In: : . Paper presented at Spring Servitization Conference, Linköping, Sweden, May 13-15.
Open this publication in new window or tab >>Digital servitization through the lenses of paradox theory – The evidence of tensions from the aerospace and maritime industries
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2019 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-160873 (URN)
Conference
Spring Servitization Conference, Linköping, Sweden, May 13-15
Available from: 2019-10-11 Created: 2019-10-11 Last updated: 2019-10-11
Tóth, Z., Kowalkowski, C., Sklyar, A., Sörhammar, D., Tronvoll, B. & Wirths, O. (2019). Digital Servitization through the lenses of Paradox Theory: Evidence from the Aerospace & Maritime Industries. In: : . Paper presented at 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, Germany, June 27-29.
Open this publication in new window or tab >>Digital Servitization through the lenses of Paradox Theory: Evidence from the Aerospace & Maritime Industries
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2019 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-160875 (URN)
Conference
9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, Germany, June 27-29
Available from: 2019-10-11 Created: 2019-10-11 Last updated: 2019-10-13
Sklyar, A., Kowalkowski, C., Tronvoll, B. & Sörhammar, D. (2019). Organizing for digital servitization: A service ecosystem perspective. Journal of Business Research, 104, 450-460
Open this publication in new window or tab >>Organizing for digital servitization: A service ecosystem perspective
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 450-460Article in journal (Refereed) Published
Abstract [en]

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Digitalization, Servitization, Service ecosystem, Digitization, Centralization, Integration
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-154501 (URN)10.1016/j.jbusres.2019.02.012 (DOI)000484647500036 ()
Note

Funding agencies: Riksbankens Jubileumsfond (The Swedish Foundation for Humanities and Social Sciences) [P15-0232:1]

Available from: 2019-02-18 Created: 2019-02-18 Last updated: 2019-09-30
Sklyar, A., Kowalkowski, C., Sörhammar, D. & Tronvoll, B. (2019). Resource integration through digitalisation: a service ecosystem perspective. Journal of Marketing Management
Open this publication in new window or tab >>Resource integration through digitalisation: a service ecosystem perspective
2019 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376Article in journal (Refereed) Published
Abstract [en]

As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2019
Keywords
Digitalisation, service ecosystems, resource integration, servitization, strong and weak ties, operant resources
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-156252 (URN)10.1080/0267257X.2019.1600572 (DOI)000466220700001 ()
Note

Funding agencies: Riksbankens Jubileumsfond (The Swedish Foundation for Humanities and Social Sciences) [P15-0232:1]

Available from: 2019-04-09 Created: 2019-04-09 Last updated: 2019-08-22
Kienzler, M., Kindström, D. & Kowalkowski, C. (2018). The effect of price partitioning on customer perceived value.. In: : . Paper presented at ISBM Academic Conference 2018, MIT Sloan School of Management, 8-9 August 2018, Boston; 08/2018.
Open this publication in new window or tab >>The effect of price partitioning on customer perceived value.
2018 (English)Conference paper, Oral presentation only (Refereed)
National Category
Applied Psychology Business Administration
Identifiers
urn:nbn:se:liu:diva-154790 (URN)
Conference
ISBM Academic Conference 2018, MIT Sloan School of Management, 8-9 August 2018, Boston; 08/2018
Available from: 2019-02-26 Created: 2019-02-26 Last updated: 2019-04-03
Sörhammar, D., Kowalkowski, C., Tronvoll, B. & Sklyar, A. (2017). A service ecosystem perspective on the digital service journey. In: : . Paper presented at The 5th Naples Forum on Service, Naples, Italy, 6–9 June 2017. Sorrento
Open this publication in new window or tab >>A service ecosystem perspective on the digital service journey
2017 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
Sorrento: , 2017
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-142226 (URN)
Conference
The 5th Naples Forum on Service, Naples, Italy, 6–9 June 2017
Available from: 2017-10-23 Created: 2017-10-23 Last updated: 2019-10-11
Kienzler, M. & Kowalkowski, C. (2017). Pricing strategy: A review of 22 years of marketing research. Journal of Business Research, 78, 101-110
Open this publication in new window or tab >>Pricing strategy: A review of 22 years of marketing research
2017 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 78, p. 101-110Article, review/survey (Refereed) Published
Abstract [en]

This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; recent research has focused more strongly on services and applies more rigorous research designs. The results also indicate a persistent focus on consumer markets and economic theories, as well as an increasing consideration of demand-side respondents, at the expense of supply-side respondents. An important feature of this review is a set of actionable takeaways, with both theoretical and methodological implications for pricing strategy research.

Place, publisher, year, edition, pages
Elsevier, 2017
Keywords
Pricing strategy; Literature review; Content analysis; Marketing; Takeaways
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-137345 (URN)10.1016/j.jbusres.2017.05.005 (DOI)000405053800010 ()
Funder
Torsten Söderbergs stiftelse, E24/14
Note

Funding agencies: Torsten Soderbergs Stiftelse, Sweden [E24/14]

Available from: 2017-05-13 Created: 2017-05-13 Last updated: 2018-06-21Bibliographically approved
Kowalkowski, C., Sörhammar, D., Tronvoll, B. & Sklyar, A. (2017). The digital service journey: A service ecosystem perspective. In: : . Paper presented at 2017 FRONTIERS IN SERVICE CONFERENCE, June 22-25, 2017, New York, USA. New York
Open this publication in new window or tab >>The digital service journey: A service ecosystem perspective
2017 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
New York: , 2017
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-142227 (URN)
Conference
2017 FRONTIERS IN SERVICE CONFERENCE, June 22-25, 2017, New York, USA
Available from: 2017-10-23 Created: 2017-10-23 Last updated: 2019-10-11
Sklyar, A., Kowalkowski, C., Sörhammar, D. & Tronvoll, B. (2016). A network perspective on servitization. In: : . Paper presented at 32nd IMP-conference in Poznan, Poland, 2016.. Poznan, 32
Open this publication in new window or tab >>A network perspective on servitization
2016 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The focus of this article is the network-level transition process that takes place when businesses and industries move towards an increased service provision. As previous studies have demonstrated, different network actors can play a key role in successful service transition, which is why a deeper understanding of servitization at the network level is required. The purpose of this paper is to synthesize and structure research in the intersection of servitization and business networks, and to create a research agenda and future directions for studies on the network nature of servitization. Based on the conducted literature review, we suggest that future research is needed in the following three areas: (1) actors and relations: (2) resources and capabilities: (3) development and business models. For each of these areas we created a number of takeaways signaling future avenues for the research field. Each takeaway is based on the carried out literature review and the challenges pinpointed in the analyzed articles. Relying on this understanding, we propose eight takeaways as a development of the research on network nature of servitization. The present paper contributes to research (1) by synthesizing the articles in the intersection of networks and servitization connected to the field of service research, (2) by categorizing and theorizing about common denominators within this new marketing research field, and (3) by proposing eight specific takeaways regarding what research is needed within network nature of servitization.

Place, publisher, year, edition, pages
Poznan: , 2016
National Category
Business Administration
Identifiers
urn:nbn:se:liu:diva-142221 (URN)
Conference
32nd IMP-conference in Poznan, Poland, 2016.
Available from: 2017-10-23 Created: 2017-10-23 Last updated: 2019-10-11
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4081-9737

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