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Shaped for beauty: Vocational and gendered subjectivities in private education for the beauty industry
Linköpings universitet, Institutionen för beteendevetenskap och lärande, Pedagogik och vuxnas lärande. Linköpings universitet, Utbildningsvetenskap.
2018 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)Alternativ titel
Skapad för skönhet : Yrkesmässiga och könade subjektiviteter i privat utbildning för skönhetsbranschen (Svenska)
Abstract [en]

The aim of this thesis was to answer the question: How are vocational, gendered subjectivities produced in vocational education for the beauty industry? Drawing on Foucault and poststructural feminist theory, this question is answered in four papers, in which the material consists of beauty-school recruitment and marketing material, interviews with skin and spa therapy students and observations of practical skin and spa therapy training. These are educational arrangements that are closely bound to the economic sector of the beauty industry, and they have remained remarkably unexplored. Various aspects of subjectivity production are explored throughout these papers: Paper I shows how the potential beauty student is shaped through processes of responsibilising and individualising in recruitment; Paper II shows how a scientific and caring professional emerges; Paper III shows how students learn to adopt a critical gaze towards bodies; and Paper IV shows how students are produced as emotional workers and learners, taking Hochschild’s term “emotional labour” as a point of departure. The results show how (medical) scientific knowledge becomes a resource in the production of the skin and spa therapy professional, mobilising gender relations of power, and neglecting other types of skills and knowledge. However, relational and caring aspects of work and learning emerge in the study through the way in which wider discourses of femininity inform the ways in which students are produced as professionals.

Abstract [sv]

Syftet med avhandlingen var att svara på frågan: Hur produceras yrkesmässiga och könade subjekt i skönhetsbranschens yrkesutbildningar? Foucault och poststrukturalistisk feministisk teori användes för att svara på denna fråga i fyra artiklar där materialet bestod av rekryterings- och marknadsföringsmaterial gällande skönhetsutbildningar, intervjuer med hud- och spaterapeutstudenter samt observationer av praktiska lektioner i hud- och spaterapeututbildning. Dessa utbildningsarrangemang är nära sammanbundna med branschens ekonomiska sektor, men är outforskade till hög grad. Olika aspekter av subjektivitetsskapande undersöks i artiklarna: Den första artikeln visar hur den potentiella skönhetsstudenten skapas genom ansvariggörande och individualiserande processer i rekrytering; Den andra artikeln visar hur en vetenskaplig och omvårdnande professionell framträder; Den tredje artikeln visar hur hud- och spaterapeutstudenter lär sig lägga an en kritisk blick på kroppar; Den fjärde artikeln visar hur hud- och spaterapeutstudenter produceras som emotionella arbetare och lärande med utgångspunkt i Hochschilds begrepp ”emotional labour”. Resultaten i artiklarna visar hur (medicinsk) vetenskaplig kunskap blir en resurs när den professionella hud- och spaterapeuten produceras, vilket mobiliserar makt- och genusrelationer och osynliggör samtidigt andra typer av kunskaper. Relationella och omvårdnande aspekter av detta arbete och lärande framträder emellertid genom de sätt som bredare femininitetsdiskurser tas upp och mobiliseras när studenterna produceras som professionella.

Ort, förlag, år, upplaga, sidor
Linköping: Linköping University Electronic Press, 2018. , s. 83
Serie
Linköping Studies in Behavioural Science, ISSN 1654-2029 ; 209
Nyckelord [en]
Vocational Education and Training (VET), subjectivity, adult learning, power, gender, beauty industry, processes of becoming, caring knowledge
Nyckelord [sv]
Yrkesutbildning, subjektivitet, vuxnas lärande, makt, genus, skönhetsindustrin, blivandeprocesser, omvårdnadskunskap
Nationell ämneskategori
Genusstudier Lärande
Identifikatorer
URN: urn:nbn:se:liu:diva-150953DOI: 10.3384/diss.diva-150953ISBN: 9789176852484 (tryckt)OAI: oai:DiVA.org:liu-150953DiVA, id: diva2:1245837
Disputation
2018-09-14, I:101, I-huset, Campus Valla, Linköping, 13:00 (Svenska)
Opponent
Handledare
Tillgänglig från: 2018-09-06 Skapad: 2018-09-06 Senast uppdaterad: 2018-09-06Bibliografiskt granskad
Delarbeten
1. Shaping the female student: an analysis of Swedish beauty school recruitment texts
Öppna denna publikation i ny flik eller fönster >>Shaping the female student: an analysis of Swedish beauty school recruitment texts
2016 (Engelska)Ingår i: Studies in Continuing Education, ISSN 0158-037X, E-ISSN 1470-126X, Vol. 38, nr 2, s. 243-258Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

This study focuses on the recruitment of adults to the beauty industry in Sweden. It is concerned with a move in (beauty) education away from state and towards private provision in a wider context where education is becoming more heavily marketised. Drawing on a poststructural approach inspired by the work of Foucault and feminist theory, the shaping of student subjectivity in recruitment material for private beauty schools is analysed. A poststructural approach provides analytical tools that make visible the process of how power shapes subjectivities, and the use of feminist theory gives special focus to the gendered aspects of this process. The study includes a textual analysis of website homepages of beauty schools, beauty schools’ Facebook pages and web pages that provide compiled information on educational programs and courses connected to the beauty industry. The analysis shows how consumption is constituted and feminised through specific marketing strategies and thereby becomes both a starting point and a resource for the shaping of student subjectivity. Thus, a particular form of gendered entrepreneurial self is shaped in this femininised educational context, and this study therefore highlights the importance of vocational research that takes into account the shaping of student subjectivity.

Ort, förlag, år, upplaga, sidor
Taylor & Francis, 2016
Nationell ämneskategori
Pedagogik Pedagogiskt arbete Didaktik Lärande Genusstudier
Identifikatorer
urn:nbn:se:liu:diva-129785 (URN)10.1080/0158037X.2015.1113165 (DOI)000377807700008 ()
Tillgänglig från: 2016-06-28 Skapad: 2016-06-28 Senast uppdaterad: 2018-09-06Bibliografiskt granskad
2. Constructing a professional: gendered knowledge in the (self-)positioning of skin and spa therapy students
Öppna denna publikation i ny flik eller fönster >>Constructing a professional: gendered knowledge in the (self-)positioning of skin and spa therapy students
2017 (Engelska)Ingår i: Gender and Education, ISSN 0954-0253, E-ISSN 1360-0516, Vol. 29, nr 7, s. 890-906Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

This study outlines the self-positioning of skin and spa therapy students. More specifically, it focuses how they position themselves as professionals in terms of knowledge, and how gender is at play throughout this process. Drawing on a poststructural approach, inspired by Foucault and feminist theory, regularities of description and self-description were analysed. This approach provides analytical tools for analysing how people engage with discourse in this micro-context of education and training, and feminist theory enables an understanding of how gender relations of power emerge. The material consists of interview transcripts derived from interviews with 20 skin and spa therapy students. The study shows how a scientific and caring professional emerges, producing gender relations as effects of power. Furthermore, a caring discourse is ultimately mobilised and a stereotyped image of the beauty industry is shown to govern students self-positioning, reproducing norms of gender and consumption.

Ort, förlag, år, upplaga, sidor
Routledge, 2017
Nyckelord
Beauty industry; gender; knowledge; caring dispositions; science; Foucault
Nationell ämneskategori
Genusstudier
Identifikatorer
urn:nbn:se:liu:diva-143647 (URN)10.1080/09540253.2016.1185094 (DOI)000415805500005 ()2-s2.0-84971384293 (Scopus ID)
Tillgänglig från: 2017-12-13 Skapad: 2017-12-13 Senast uppdaterad: 2018-09-06Bibliografiskt granskad
3. Learning a critical gaze: producing gendered bodies in skin and spa therapy education and training
Öppna denna publikation i ny flik eller fönster >>Learning a critical gaze: producing gendered bodies in skin and spa therapy education and training
2018 (Engelska)Ingår i: Journal of Vocational Education and Training, ISSN 1363-6820, E-ISSN 1747-5090, Vol. 70, nr 2, s. 232-250Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

AbstractThis study scrutinises the production of bodies in skin and spa therapy education and training. More specifically, it focuses on how bodies are produced when participants are positioned and position themselves in classroom interaction and interviews. Drawing on a post-structural approach, inspired by Butler, regularities of description and self-description were analysed. This approach provided analytical tools for analysing how people engage with discourse in this micro-context of education and training, and enabled an understanding of how these processes are gendered. The results show how these educational arrangements enact a process where the students learn to adapt a critical gaze towards bodies, wherein they position themselves as self-aware and responsible through femininity. These self-governing processes produce particular relations to the bodies of others, disciplining others through disciplining oneself. Bodies are produced as biological entities that are unruly and ? if left without discipline and correction ? imperfect. At the same time, the imperfect body is produced through and produces normativity, offering alternative ways of producing normative femininity, alongside naturalising skin and spa therapy consumption and activity.

Ort, förlag, år, upplaga, sidor
Routledge, 2018
Nyckelord
Body and society, gender, beauty industry, learning, post-structuralist feminist theory
Nationell ämneskategori
Pedagogik
Identifikatorer
urn:nbn:se:liu:diva-150954 (URN)10.1080/13636820.2017.1394354 (DOI)
Tillgänglig från: 2018-09-06 Skapad: 2018-09-06 Senast uppdaterad: 2018-09-06

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