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Sökmotoroptimering för en e-handelsplattform
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
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2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesisAlternative title
Search Engine Optimization of an e-commerce website (English)
Abstract [sv]

Dagens snabba digitaliseringstakt driver stora förändringar i konsumenters sätt att handla. Allt fler använder internet och sökmotorer vid handel och e-handelstjänster har blivit allt mer beroende av sökmotorer samt deras placering hos dessa. Optimering av e-handelswebbsidor utgör numera en högst relevant aspekt för sidtrafik, men sökmotorer lämnar ut begränsad information om hur sökranking påverkas av olika typer av optimeringsinsatser. Med bakgrund av detta studeras i denna rapport hur en e-handelstjänsts, brewinabox.se, sökranking hos sökmotorn Google påverkas av de tre SEO-faktorerna laddningshastighet, nyckelordsdensitet och sidstruktur, och undersöker således hur man kan optimera dessa. I studien testas olika versioner av e-handelstjänsten med varierande inställningar för de tre SEO-faktorerna, mot sökranking hos Google. Testerna visade inga tydliga tendenser och kunde inte bekräfta de teorier och metoder som litteraturen rekommenderade för varje individuell faktor. De vaga resultaten kan bero på otillräckliga tester med många möjliga felkällor, speciellt gällande Googles indexeringsprocess. Slutligen implementerades en sista version av brewinabox.se med rekommendationer gällande de tre faktorerna och ett klart positivt resultat av sökmotoroptimeringen noterades.

Abstract [en]

The rapid pace of digitization in this day and age drives major changes in consumer buying behaviour. More and more consumers make use of the internet and search engines when making purchases. E-commerce services have thus become increasingly dependent on search engines, and on their ranking on them. Optimization of e-commerce websites are a highly relevant aspect for website traffic, however, little information on how different types of SEO-optimization techniques affect page ranking is disclosed by search engine companies. In this context, this study is conducted in order to assess how an e-commerce, brewinabox.se, website's page ranking is affected by three ranking factors: page speed, keyword density and site structure. It illustrates how to optimize with respect to these ranking factors. The study tests different versions of the e-commerce web application with different adjustments of the ranking factors, in relation to page rank. The tests did not show any clear results, and they could not confirm the theories and methods suggested by common literature for each factor. The weak results might depend on insufficient tests with many possible errors, especially concerning the indexing process of Google. Ultimately, a final version of the web application was implemented using the recommendations and a clearly positive result of the search engine optimization was noted.

Place, publisher, year, edition, pages
2019. , p. 81
Keywords [en]
Search engine optimization, seo
Keywords [sv]
Sökmotoroptimering
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:liu:diva-159777ISRN: LIU-IDA/LITH-EX-G--19/022-SEOAI: oai:DiVA.org:liu-159777DiVA, id: diva2:1344511
Subject / course
Computer Engineering
Supervisors
Examiners
Available from: 2019-08-21 Created: 2019-08-21 Last updated: 2019-08-21Bibliographically approved

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