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Capturing and enhancing provider value in product-service systems throughout the lifecycle: A systematic approach
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell miljöteknik. Linköpings universitet, Tekniska fakulteten.ORCID-id: 0000-0003-4259-1681
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell miljöteknik. Linköpings universitet, Tekniska fakulteten.ORCID-id: 0000-0001-8951-9500
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell miljöteknik. Linköpings universitet, Tekniska fakulteten.ORCID-id: 0000-0002-5991-5542
2018 (engelsk)Inngår i: CIRP - Journal of Manufacturing Science and Technology, ISSN 1755-5817, E-ISSN 1878-0016Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Although the transition from product seller to product-service system (PSS) provider implies fundamental changes in both value creation for customers and value capture by the provider, prior research has largely focused on the investigation and enhancement of customer value through PSSs. In contrast, a discussion of the changes in how providers attain value and support to enhance this in industrial practice is lacking at this time. This article presents a systematic, empirically-based approach to analyze and enhance PSS providers’ value capture throughout the lifecycle. This is achieved by two methods provider value analysis (PVA) facilitates a structured assessment of the value capture during the provision of PSSs in the use phase of the lifecycle, while provider value evaluation (ProVa) operationalizes the results of this analysis in the design phase to facilitate an improved value capture in the coming iteration. As the approach was developed in close collaboration with a large-scale PSS provider, the article further reports the results of its application in a case study spanning two years. As a result of using PVA, value dimensions of broad relevance for PSS providers are presented, supported by findings of applying the method at an additional PSS provider. Through the approach presented and case study results attained, the article points out how the design and management of a PSS, focusing on the provider’s value and available benefits throughout the lifecycle, can be enhanced in industry, while extending the academic body of knowledge on the value capture of PSS providers and its implications for PSS design and provision.

sted, utgiver, år, opplag, sider
Elsevier, 2018.
Emneord [en]
Servitization; PSS design; PSS evaluation; PSS value; Provider value; PSS implementation; PSS management
HSV kategori
Identifikatorer
URN: urn:nbn:se:liu:diva-152879DOI: 10.1016/j.cirpj.2018.08.006Scopus ID: 2-s2.0-85053313953OAI: oai:DiVA.org:liu-152879DiVA, id: diva2:1265877
Forskningsfinansiär
Mistra - The Swedish Foundation for Strategic Environmental Research, REESTilgjengelig fra: 2018-11-26 Laget: 2018-11-26 Sist oppdatert: 2019-04-10bibliografisk kontrollert
Inngår i avhandling
1. Effective and efficient design and provision of product-service systems: challenges, opportunities, and solutions
Åpne denne publikasjonen i ny fane eller vindu >>Effective and efficient design and provision of product-service systems: challenges, opportunities, and solutions
2019 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

The world manufacturing companies operate in is changing. In the past, these companies relied on the design and sale of products. Today, this linear model of business is becoming increasingly insufficient. As customers are more and more focused on their core business, buying and operating machinery and other goods becomes unattractive to them. In response to this, manufacturing companies are expanding their value capture into additional stages of the product lifecycle by providing integrated offerings of products and services — Product-Service Systems (PSSs).

Designing and providing PSSs is fundamentally different from traditional product sales. Expanding to become a PSS provider is, therefore, challenging for companies with a history of designing and selling products. Departing from this, it is the aim of this thesis to support manufacturing companies in their expansion to effective and efficient design and provision of PSSs. The research reported has both descriptive and prescriptive properties, reflecting the goals of understanding the status quo in manufacturing companies’ practice and providing support based on this.

To establish a point of departure, the current design and provision of two manufacturing companies expanding their business towards PSSs was investigated. From this, an in-depth understanding of the status quo and a number of challenges emerged.

Based on this, the research had the goal to contribute to identifying and developing solutions to these challenges, with an initial focus on methods supporting PSS design and provision. However, although methods fitting to the challenges identified exist, they appear to receive limited uptake in manufacturing companies’ practice. In order to improve their practical utility, a structured method is proposed to assist users in both academia and practice in developing methods in a requirements-oriented fashion. The utility of methods in improving the efficiency and effectiveness of PSS design and provision is thereby to be enhanced.

A particular challenge for manufacturing companies expanding to become PSS providers is the change in how value is captured: Resulting from the extensive involvement throughout the lifecycle, a need for a broader, multidimensional understanding of value capture was identified. However, the manufacturing companies investigated have been found to experience challenges in grasping this change, with a focus on a product sales-centric understanding of value capture remaining prevalent. To support companies towards reaping the benefits of the expansion to PSS design and provision, methods to explore how value is currently created and captured in the use phase and how to enhance the future value capture based on that information in the design phase have been developed and applied. As a result, broadly relevant value dimensions were attained, aiming to facilitate a lifecycle-focused, effective, and efficient design and provision of PSSs.

Eventually, to broaden the understanding of effective and efficient design and provision of PSSs in practice today, the potential contributions of real-world PSSs to a circular economy were investigated based on an existing framework. The result was ambiguous, indicating both advancements compared to traditional sales and substantial room for improvement, particularly with a focus on the absolute decoupling of economic activity and resource use.

Based on the synthesis of the research results, manufacturing companies are supported in their expansion to effective and efficient design and provision of PSSs — and towards a promising future.

sted, utgiver, år, opplag, sider
Linköping: Linköping University Electronic Press, 2019. s. 120
Serie
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 1978
Emneord
Product-Service Systems, Servitization, Value, Design, Circular Economy
HSV kategori
Identifikatorer
urn:nbn:se:liu:diva-156261 (URN)10.3384/diss.diva-156261 (DOI)9789176850916 (ISBN)
Disputas
2019-05-08, ACAS, A Building, Campus Valla, Linköping, 09:15 (engelsk)
Opponent
Veileder
Tilgjengelig fra: 2019-04-10 Laget: 2019-04-10 Sist oppdatert: 2019-04-10bibliografisk kontrollert

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