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Solutions offerings: A critical literature review, an expanded conceptualisation, and empirical illustrations
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.ORCID-id: 0000-0002-4081-9737
2009 (engelsk)Inngår i: QUIS 11 - Moving forward with service quality: proceedings of the QUIS 11 - Services Conference, Ingolstadt, Germany: Ingolstadt School of Management , 2009, s. 461-469Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

In the last decades, the number of articles on solutions offerings has been growing, as well as the number of companies developing solutions strategies. This paper undertakes a critical examination of the literature on solutions offerings and draws on both the broader academic literature and empirical examples. Based on the review, a reconceptualization of solutions offerings is developed.

sted, utgiver, år, opplag, sider
Ingolstadt, Germany: Ingolstadt School of Management , 2009. s. 461-469
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URN: urn:nbn:se:liu:diva-19762ISBN: 978-3-00-027342-1 (tryckt)OAI: oai:DiVA.org:liu-19762DiVA, id: diva2:228459
Konferanse
QUIS 11 - Services Conference, Wolfsburg, Germany, June 11-14, 2009,
Tilgjengelig fra: 2009-08-01 Laget: 2009-08-01 Sist oppdatert: 2014-04-23

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