liu.seSearch for publications in DiVA
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Skrädderiverkstan: En kvantitativ undersökning om hur ett litet hantverksföretag kan stärka sitt varumärke
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
2009 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Skrädderiverkstan : A quantitative study on how a small company in handcraft can strengthen their brand (engelsk)
Abstract [en]

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company.

sted, utgiver, år, opplag, sider
2009. , s. 93
Emneord [sv]
varumärken, marknadsföring, skrädderi, tjänstekvalitet, kundnöjdhet, segmentering
HSV kategori
Identifikatorer
URN: urn:nbn:se:liu:diva-20385ISRN: LIU-IEI-TEK-G--09/00133--SEOAI: oai:DiVA.org:liu-20385DiVA, id: diva2:234158
Presentation
2B;841, A-huset, Campus Valla, Linköpings universitet, Linköping (svensk)
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2009-09-14 Laget: 2009-09-06 Sist oppdatert: 2009-09-22bibliografisk kontrollert

Open Access i DiVA

fulltekst(3101 kB)650 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 3101 kBChecksum SHA-512
96ed29e4ea9a6202f6531955fc56ceffea6d560327666dd1b8e990106e2afd5d205ee12d932d209f460d87ba479da485949ecfbc2277b5c58e491ec8d812fe0c
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Westerlund, Elizabet
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 650 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 397 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf