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DIY-Reailers' Development and Supplier Consequences - A Study of the Swedish DIY Market
Linköpings universitet, Tekniska högskolan. Linköpings universitet, Ekonomiska institutionen, Industriell marknadsföring.
Linköpings universitet, Tekniska högskolan. Linköpings universitet, Ekonomiska institutionen.
2006 (engelsk)Inngår i: The International Conference on Information Technology in Business ITIB,2006, Warsawa: Warsaw Agricultural University , 2006, s. 343-Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

In many business contexts large retailers are developing capabilities that together with their purchasing clout mean that they can act as gatekeepers to the end-customers and gain positions as channel captains and by this push more and more responsibility towards upstream suppliers. The purpose of this paper is to contribute to a better understanding of DIY-retailers, their development and consequences for their suppliers. Some emphasis will be put on suppliers of wood products. A framework for analysis is used, which can be divided into three analysis areas; (1) technical, (2) commercial, and (3) logistical consequences.

sted, utgiver, år, opplag, sider
Warsawa: Warsaw Agricultural University , 2006. s. 343-
Emneord [en]
Retailers, DIY, marketing channels, supplier consequences, wood products
HSV kategori
Identifikatorer
URN: urn:nbn:se:liu:diva-34659Lokal ID: 22435OAI: oai:DiVA.org:liu-34659DiVA, id: diva2:255507
Tilgjengelig fra: 2009-10-10 Laget: 2009-10-10

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