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Design as change - from teleology to guided evolution?
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Företagsekonomi. Linköpings universitet, Filosofiska fakulteten. (KITE)ORCID-id: 0000-0002-2787-8417
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Företagsekonomi. Linköpings universitet, Filosofiska fakulteten.
2014 (engelsk)Inngår i: Proceedings of the 19th DMI: AcademicDesign Management Conference / [ed] Erik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper, Boston, USA: Design Management Institute , 2014, s. 1948-1971Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Design is connected to change. Whether we start from Herbert Simons often cited ’the transformation of existing conditions into preferred ones’ (1996, p.111), or design as linked to innovation, design is a future oriented, change inducing activity. But how is design thinking (in a wide sense) different from traditional managerial thinking in terms of change? This paper explores and identifies change perspectives in design literature, very selectively represented by ‘classic views’, design thinking, and C-K theory. By using Van de Ven and Poole’s (1995) four ‘basic types of process theories that explain how and why change unfolds’; Life Cycle, Dialectics, Teleology, and Evolution, and Pettigrew’s (1987) distinction between process and content of change, we find that design processes are commonly described as similar to an evolutionary process with gradual development (divergence), combined with some characteristics of teleology (convergence), that together constitute the motor(s) of the process. By using Heskett’s (2002) distinction between ‘utility’ and ‘significance’ it is possible to further dissect design processes. Processes aiming for ‘utility’ eventually must converge into a solution, but is it necessarily the same for processes by which ‘significance’ is designed, created and maintained? Further, the uncontrollability and emergence aspects of evolutionary processes are interesting challenges from a managerial viewpoint. A generative way to frame design processes may be to see them as guided evolutionary processes (Lovas and Ghoshal, 2000). ‘Guided’ maintains manageability, while ‘evolutionary’ provides essential variety.

sted, utgiver, år, opplag, sider
Boston, USA: Design Management Institute , 2014. s. 1948-1971
Emneord [en]
Change; process; content; guided evolution
HSV kategori
Identifikatorer
URN: urn:nbn:se:liu:diva-110412ISBN: 978-0-615-99152-8 (tryckt)OAI: oai:DiVA.org:liu-110412DiVA, id: diva2:745592
Konferanse
The 19th DMI International Design Management Research Conference, London 2-4 September 2014
Tilgjengelig fra: 2014-09-10 Laget: 2014-09-10 Sist oppdatert: 2017-08-18

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