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Continuous learning using dissatisfaction feedback in new product development contexts
Volvo Construction Equipment, Eskilstuna.
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Kvalitetsteknik. Linköpings universitet, Tekniska högskolan. (HELIX)
2010 (Engelska)Ingår i: International Journal of Quality & Reliability Management, ISSN 0265-671X, E-ISSN 1758-6682, Vol. 27, nr 8, s. 860-877Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

 Purpose – The purpose of this paper is to explore how various dissatisfaction feedback transferrals contribute to the decision-making process in product development contexts.

Design/methodology/approach – The paper presents the results from a qualitative interview-based study of 16 product development organizations and their customer dissatisfaction feedback systems; 84 percent of the companies within a machine industry segment in Sweden are covered.

Findings – Based on the empirical investigation, a taxonomy of five decisions based upon dissatisfaction feedback is developed: reactive, preventive and developmental decisions are connected with exploitation of products, while future developmental and future preventive decisions are connected with exploration of future products.

Originality/value – The project is essentially managerial, aiming to provide managers and other decision makers with a framework that displays how various dissatisfaction feedback transferrals contribute to various decisions in product development contexts. The paper highlights that despite costly investigations in customer feedback systems, very few customer dissatisfaction feedback transferrals are connected to explorative future developmental actions.

 

Ort, förlag, år, upplaga, sidor
2010. Vol. 27, nr 8, s. 860-877
Nyckelord [en]
Complaints, Customer satisfaction, Feedback, Learning organizations, Product development, Sweden
Nationell ämneskategori
Teknik och teknologier
Identifikatorer
URN: urn:nbn:se:liu:diva-60038DOI: 10.1108/02656711011075080OAI: oai:DiVA.org:liu-60038DiVA, id: diva2:354774
Tillgänglig från: 2010-10-04 Skapad: 2010-10-04 Senast uppdaterad: 2017-12-12

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