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Transforming business models: a well-being and ecosystem approach
Örebro Universitet.
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell ekonomi. Linköpings universitet, Tekniska fakulteten. (LWE)ORCID-id: 0000-0001-6246-268X
2017 (Engelska)Ingår i: 24th NORDIC ACADEMY OF MANAGEMENT CONFERENCENFF 2017 - NORDIC OPPORTUNITIES, 2017Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

Given that we are spending more times indoors, there is a need for re-formulation of business model in the wood-product industry. A business model transformation (BMT) towards an outward-looking business model with the user’s well-being in loci is surfacing. This study develops a framework for how a business model can be configured based on well-being and value in context.

Preliminary result indicates a business model transformation; from emphasizing products to emphasizing well-being and the experiences of the customer (e.g., how the end-user perceive in-door wooden material). Interestingly, the business model expand the market view from a

narrow focus on e.g., market shares and total revenues, to include the whole ecosystem and hence including environmental considerations as well as human well-being.

Given that markets are shaped by the actors engaging in market activities, this research emphasize key factors in business model transformation by companies aiming to form sustainable business models where the well-being of humans are emphasized and where environmental effects are taken into considerations. We believe the Nordic countries with their expanding wood-industry can serve as a raw-model for developing sustainable business models that can meet future requirements of sustainable markets.

Ort, förlag, år, upplaga, sidor
2017.
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:liu:diva-142413OAI: oai:DiVA.org:liu-142413DiVA, id: diva2:1153496
Konferens
24th NORDIC ACADEMY OF MANAGEMENT CONFERENCE NFF 2017 - NORDIC OPPORTUNITIES, Bodø, Norway, August 23-25, 2017
Tillgänglig från: 2017-10-30 Skapad: 2017-10-30 Senast uppdaterad: 2017-11-23Bibliografiskt granskad

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Nord, Tomas

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