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Corporate representations of the child worker: Swedish company websites offering sales opportunities to schoolchildren
Linköping University, Department of Thematic Studies, Department of Child Studies. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0001-6901-4417
Tullängsgymnasiet, Örebro, Sweden.
2017 (English)In: Journal of Children and Media, ISSN 1748-2798, E-ISSN 1748-2801, Vol. 11, no 4, p. 451-465Article in journal (Refereed) Published
Abstract [en]

The study explores how companies specialised in a schoolchild work force represent children’s work and the working child on their official websites. The material is four websites from Swedish companies explicitly offering schoolchildren under 13 opportunities to sell products on commission in order to raise money for school trips. The analysis reveals there is an almost total visual absence of children performing work. Instead focus is placed on joy and on learning skills for the future. Caring adults are highly involved in the work that is described as safe and easy. Any possible negative connotations to exploited child labourers are avoided. These findings contribute to our understanding of how complex and contradictory the image of children is in prosperous societies where children do not have to work for survival, but yet do work.

Place, publisher, year, edition, pages
Routledge, 2017. Vol. 11, no 4, p. 451-465
Keywords [en]
representations of children, visual analysis, children’s work, child labour, children’s value, Sweden, middle school, school trip, websites, consumption
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:liu:diva-147524DOI: 10.1080/17482798.2017.1352527ISI: 000418527400005Scopus ID: 2-s2.0-85024499329OAI: oai:DiVA.org:liu-147524DiVA, id: diva2:1200234
Available from: 2018-04-23 Created: 2018-04-23 Last updated: 2019-08-22Bibliographically approved

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Sjöberg, Johanna

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf