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En undersökning av lyxighet gällande design på en webbapplikation
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
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2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesisAlternative title
A study on luxury in terms of design on a web application (English)
Abstract [sv]

Lyxsegmentet har varit sent i sin teknikadaption trots att e-handel, och vikten av internetnärvaro, har ökat. För att lyckas med omställningen måste handlare veta hur kundens upplevda känsla av lyx bibehålls på en webbapplikation. Denna rapport ämnar undersöka hur en e-handel borde designas för att uppfattas som lyxig med avseende på design. Frågan ”Hur ska en e-shop utformas för att upplevas som lyxig med avseende på design?” besvaras genom att utveckla och designa en webbapplikation för egenkomponerad sylt som ger en lyxig upplevelse. Metoden som används är baserad på en studie som undersökte hemsidors startsidor. Flera designfaktorer som har en positiv effekt på kunders uppfattade känsla av lyxidentifierades, varpå en webbapplikation utvecklades. Denna, tillsammans med en konventionell webbapplikation som referens, undersöktes individuellt på BLI-skalan tillsammans med ett Thinking Aloud-test. Resultatet visade en signifikant skillnad av medelvärdet för alla dimensioner på BLI-skalan, där den hypotetiskt lyxiga webbapplikationen uppmätte det högre resultatet. Thinking Aloud-testet visade att testapplikationen fick fler kommentarer som pekade mot en mer lyxig upplevelse, jämfört med den konventionella applikationen. Rapporten drar slutsatsen att estetik och en generell känsla av unikhet och kvalité är viktiga dimensioner för att webbapplikationen ska uppfattas som lyxig.

Abstract [en]

The luxury segment has been late in its technology adaptation even though e-commerce, and the importance of internet presence, has increased. To succeed the conversion, traders need to know how to keep the customers perception of luxury on a webpage. This report aims to investigate how an e-shop should be designed to be perceived luxurious in terms of design. The question “How should an e-shop be designed to perceived as luxury according to its design?” is answered by developing and designing a web application for self-composed jam giving a luxurious perception. The method used is based on a study investigating homepage design. Several design factors that has a positive effect of customers perception of luxury were identified, whereupon a web application was developed. The web application and conventional one as reference, was individually evaluated on the BLI-scale together and with a Thinking Aloud test. The result showed a significant difference of the average for all dimensions of the BLI scale, where the hypothetically luxurious web application achieved the higher result. The Thinking Aloud test showed that the test page got more comments that pointed to a more luxurious experience, compared to the conventional page. The report concludes that esthetics and an overall impression of uniqueness and quality are important dimensions for the web application to be perceived as luxurious.

Place, publisher, year, edition, pages
2019. , p. 142
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:liu:diva-158516ISRN: LiU-IDA/LiTH-EX-G--19/020--SEOAI: oai:DiVA.org:liu-158516DiVA, id: diva2:1334522
Examiners
Available from: 2019-08-13 Created: 2019-07-02 Last updated: 2019-08-13Bibliographically approved

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En undersökning av lyxighet gällande design på en webbapplikation(20412 kB)3 downloads
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File name FULLTEXT01.pdfFile size 20412 kBChecksum SHA-512
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  • apa
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  • de-DE
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  • nn-NB
  • sv-SE
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