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Innovation & imitation: En taxibransch i förändring
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2019 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Innovation & imitation : A changing taxi industry (English)
Abstract [en]

Background: In recent years, the Swedish taxi industry has undergone a number of changes as a result of increased digitalisation in a deregulated market. Most market players have emerged as a result of the freedom of establishment, which in turn has led to higher competition. Among these new entrants, the ride-hailing business model has had an impact by taking a traditional service and performing it differently. This thesis will thus examine how this approach has affected the Swedish taxi industry in more detail.

Purpose: The thesis aims to increase understanding of the aspects of the ride-hailing business model that are specifically distinguished by the company Uber. The following secondary purpose is to identify the impact this specific business model has on the Swedish taxi industry as a result of Uber's establishment on the Swedish market.

Method: The thesis is an abductive case study of qualitative character. The empirical data has been collected through three distinct approaches, which are the collection of scientific material, semi-structured interviews with three respondents and a Social Media Analysis consisting of data from approximately 100 independent articles and media publications. Furthermore, these three types of empirical data have been selected via a strategic selection.

Conclusion: The result of this thesis shows that the specific aspects that stand out in Uber Sweden's use of the ride-hailing business model are value creation, differentiation, innovation and social acceptance. The results also show that the ride-hailing business model has influenced the Swedish taxi industry in terms of the specific aspects' influence on the development of the taxi market and on government regulations.

Abstract [sv]

Bakgrund: Under de senaste åren har den svenska taximarknaden genomgått en rad förändringar till följd av en ökad digitalisering på en avreglerad marknad. Det har uppkommit flertalet aktörer på marknaden till följd av den fria etableringsrätten, som i sin tur lett till en högre konkurrens. Bland dessa nya aktörer har affärsmodellen ride-hailing fått ett genomslag genom att ta en traditionell tjänst och utföra den annorlunda. Uppsatsen kommer därmed att närmare undersöka hur detta tillvägagångssätt har påverkat den svenska taximarknaden.

Syfte: Uppsatsen syftar till att öka förståelsen för de aspekter av ride-hailing-affärsmodellen som specifikt utmärker sig hos företaget Uber. Det följande sekundära syftet avser att identifiera den påverkan som denna specifika affärsmodell haft på den svenska taxibranschen till följd av Ubers etablering på den svenska marknaden.

Metod: Uppsatsen är en abduktiv fallstudie av kvalitativ karaktär. Empiri har insamlats via tre distinkta tillvägagångssätt, vilka är insamlande av vetenskapligt material, semistrukturerade intervjuer med tre respondenter samt en Social Media Analys bestående av data från cirka 100 fristående artiklar samt mediala publikationer. Vidare har dessa tre typer av empiriska data valts ut via ett strategiskt urval.

Slutsats: Resultatet från denna uppsats visar att de specifika aspekterna som utmärker sig inom Uber Sveriges användning av ride-hailing-affärsmodellen är värdeskapande, differentiering, innovation och social acceptans. Vidare visar resultatet på att ride-hailing-affärsmodellen har påverkat den svenska taximarknaden i avseende på de specifika aspekternas inflytande på utvecklingen av taxibranschen samt kring statliga regleringar.

Place, publisher, year, edition, pages
2019. , p. 112
Keywords [en]
Sharing Economy, Business Model, Ride-hailing, Swedish Taxi Industry, Uber
Keywords [sv]
Delningsekonomi, Affärsmodell, Ride-hailing, Svenska Taxibranschen, Uber
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-159751ISRN: LIU-IEI-FIL-A--19/03057--SEOAI: oai:DiVA.org:liu-159751DiVA, id: diva2:1344009
External cooperation
Ratio - Näringslivets forskningsinstitut
Subject / course
Master Thesis in International Business and Economics Programme (Business Administration)
Presentation
2019-06-05, S10, Linköping, 10:45 (Swedish)
Supervisors
Examiners
Available from: 2019-09-05 Created: 2019-08-20 Last updated: 2019-09-05Bibliographically approved

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CiteExportLink to record
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Citation style
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