liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Strategic and innovative pricing: price models for a digital economy
Uppsala universitet, Sweden.
Uppsala universitet, Sweden.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
Show others and affiliations
2020 (English)Book (Other academic)
Abstract [en]

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.

Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.

Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

Place, publisher, year, edition, pages
New York: Routledge, 2020. , p. 182
Keywords [en]
Pricing, price models, business ecology, business model, strategy
Keywords [sv]
Prissättning, prismodell, affärsekologi, affärsmodell, strategi
National Category
Business Administration
Research subject
Economic Information Systems
Identifiers
URN: urn:nbn:se:liu:diva-165388DOI: 10.4324/9780429053696Libris ID: cqfpks8j99qgk802ISBN: 9780429053696 (electronic)ISBN: 9780429624735 (electronic)OAI: oai:DiVA.org:liu-165388DiVA, id: diva2:1427215
Available from: 2020-04-29 Created: 2020-04-29 Last updated: 2021-03-18Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full texthttps://libris.kb.se/bib/cqfpks8j99qgk802

Authority records

Olve, Nils-GöranPetri, Carl-JohanWestelius, Alf

Search in DiVA

By author/editor
Olve, Nils-GöranPetri, Carl-JohanWestelius, Alf
By organisation
Industrial EconomicsFaculty of Science & Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 250 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf