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Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, VITS - Laboratoriet för verksamhetsinriktad systemutveckling. Linköpings universitet, Filosofiska fakulteten.ORCID-id: 0000-0003-4701-6272
2008 (Engelska)Ingår i: Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718-1876, E-ISSN 0718-1876, Vol. 3, nr 2, s. 1-17Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studies in distance selling companies to inductively explore how the product characteristics of garments and music-CDs influence customer interaction. We apply a product classification scheme built on product theory to characterize and classify these products. By classifying product types according to this scheme we focus certain aspects; e.g., in which situation the customer uses the product and, thus, experiences potential satisfaction. By applying product theory to the electronic commerce context we are expanding this theory into a new area. Knowledge about product characteristics- influence on customer interaction in various phases of electronic commerce enriches and specifies the existing product theory. In order to put this theory contribution into practice, a set of focal questions with the aim to increase product understanding in an electronic commerce setting is formulated. The questions highlight product related issues that are important to consider when deciding communication media in electronic commerce.

Ort, förlag, år, upplaga, sidor
Curico, Chile: Facultad de Ingenieria, Universidad de Talca , 2008. Vol. 3, nr 2, s. 1-17
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
URN: urn:nbn:se:liu:diva-43887Lokalt ID: 75031OAI: oai:DiVA.org:liu-43887DiVA, id: diva2:264748
Tillgänglig från: 2009-10-10 Skapad: 2009-10-10 Senast uppdaterad: 2018-01-12Bibliografiskt granskad

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Axelsson, Karin

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VITS - Laboratoriet för verksamhetsinriktad systemutvecklingFilosofiska fakulteten
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Journal of Theoretical and Applied Electronic Commerce Research
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