liu.seSearch for publications in DiVA
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Företagsekonomi.
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Företagsekonomi.
2011 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for ways to manage in this competitive sector. In addition, mobile phone companies are now considered as a competitive threat.

Aim:

This study will look into how strategic alliances between banks and mobile phone companies can be used to overcome these challenges with a specific focus on the recent alliance between Equity Bank (Kenya), and Safaricom Ltd. The study will also focus on the management of strategic alliances within different industries.

Method:

The analysis of this study is based on qualitative research including the use of interviews with members of both organizations and secondary data which includes written documentation and analysis of previously recorded discussions about the alliance with different members of both organizations.

Results:

The authors found strategic alliances can be used as a tool which enables firms to overcome threats from their competitors while gaining additional benefits. In terms of alliance management, the use of separate teams was found to be an effective management tool in cross industry alliances.

sted, utgiver, år, opplag, sider
2011. , s. 90
Emneord [en]
Strategic Alliances, Cooperation, Strategic Alliances Formation and Management, Partner Selection, Cross-Industry Cooperation
HSV kategori
Identifikatorer
URN: urn:nbn:se:liu:diva-71059ISRN: LIU-IEI-FIL-A--11/01049--SEOAI: oai:DiVA.org:liu-71059DiVA, id: diva2:444634
Fag / kurs
Master's Programme in Business Administration – Strategic
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2011-10-03 Laget: 2011-09-29 Sist oppdatert: 2011-10-03bibliografisk kontrollert

Open Access i DiVA

fulltext(649 kB)2875 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 649 kBChecksum SHA-512
3f2d68bd427ac21d4cf74d4ca84fe5549802ca01be492de72c9fba13a57b657f176b904b406cf08884f6999742686099f0c9c632374f5d3fe41664cd8a2d45c6
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 2875 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 1229 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf