liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Green Service Innovation: The role of resource integration and service provision
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0001-6101-5378
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Show others and affiliations
2014 (English)In: Proceedings of the 2014 AMA SERVSIG International Service Research Conference: Services Marketing in the New Economic and Social Landscape / [ed] Tsiotsou R.H. & Hajidimitriou Y., 2014, Vol. "Building Sustainability in Services", article id 208Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

Purpose: The importance of green services is increasing. The purpose of the research project is to develop a better understanding of the concept “green services” and its relationship to “service innovation”. The research questions are: What factors can define the green services concept? What are the distinctive characteristics of different types of green services?

Methodology: A multiple case study approach is used. The cases represent companies having introduced green service innovations. Based on interviews with the innovators and customers different categories of green services are indentified and described. The empirical findings are then analyzed in the light of a literature review.

Findings: By combining empirical observations and theory the authors develop a framework for green service innovations. This framework describes how innovation can be attained through emphasizing changes in resource integration (reuse waste, reduce impact on nature and improve nature) and service provision (direct service or indirect service). In this frame six categories of green services are defined: redistribution of resources, changing customer behavior, improving conditions for nature, upcycling, replacement of technology and products to improve nature.

Originality/value: The majority of existing research on green service has had focus on the service companies and the change of technology in providing services. The authors here rather emphasize the customer roles, and stresses that these roles need to change to fulfill green service innovation. Moreover, the perspective here is that green services have the ability to not only mitigate negative impact on the environment but also increase the quality of nature. The term “greenovation” is proposed to emphase this.

Place, publisher, year, edition, pages
2014. Vol. "Building Sustainability in Services", article id 208
Keywords [en]
Green service, Innovation, Resource integration, Service marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-107604ISBN: 9789609874090 (electronic)OAI: oai:DiVA.org:liu-107604DiVA, id: diva2:725833
Conference
8th American Marketing Association Servsig 2014, International Service Research Conference, June 13 – 15 2014, Thessaloniki, Greece
Projects
Grönovation - Nya koncept för att organisera användardrivna innovationsprocesser inom gröna näringar
Funder
Vinnova
Note

Published via USB.

Available from: 2014-06-17 Created: 2014-06-17 Last updated: 2019-05-14Bibliographically approved

Open Access in DiVA

Green Service Innovation: The role of resource integration and service provision(129 kB)8 downloads
File information
File name FULLTEXT02.pdfFile size 129 kBChecksum SHA-512
67f80ed278a30c9e9d17b1b3c8eb9dd1e7cff1be7779c17e61c4e40f441dca5bab33fe03b5e887b368ed744e8b952dfe161bf58566ad3a9e4bb95a7ff7a5c0fb
Type fulltextMimetype application/pdf

Authority records BETA

Frankelius, PerGuyader, HugoOttosson, MikaelAichagui, VictorWitell, Lars

Search in DiVA

By author/editor
Frankelius, PerGuyader, HugoOttosson, MikaelAichagui, VictorWitell, Lars
By organisation
Business AdministrationFaculty of Arts and Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 8 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 695 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf