liu.seSök publikationer i DiVA
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Triadic value propositions: When it takes more than two for tango
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell ekonomi. Linköpings universitet, Tekniska fakulteten.ORCID-id: 0000-0002-4081-9737
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell ekonomi. Linköpings universitet, Tekniska fakulteten.
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell ekonomi. Linköpings universitet, Tekniska fakulteten.
2016 (Engelska)Ingår i: Service Science, ISSN 2164-3962, E-ISSN 2164-3970, Vol. 8, nr 3, s. 282-299Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Value propositions are reciprocal resource-integration promises and value alignment mechanisms, operating to and from actors seeking an equitable exchange. In a business triad any change between two of the actors will also affect the relationships with the third actor, thus influencing resource integration and value creation on a value constellation level. The objective of this paper is to conceptualize a triadic value proposition and analyze how service innovation changes the structural, economic, and social ties between the actors in the triad. Through a qualitative empirical enquiry, we study a six-year process in which a multinational industry incumbent enters the service business. Data comes primarily from interviews with respondents from the manufacturer, dealers, and users. As the value proposition evolves over time, the network ties and thus the interdependence between manufacturer, dealer, and user are strengthened. The findings provide firms a better understand of how to involve and collaborate with key actors in order to initiate a discontinuous change on a firm and network level. This is particularly timely given the major difficulties product firms face when intermediaries play a decisive role for the success of their service innovation initiatives.

Ort, förlag, år, upplaga, sidor
Institute for Operations Research and the Management Sciences (INFORMS) , 2016. Vol. 8, nr 3, s. 282-299
Nyckelord [en]
Value proposition; network ties; relationship development; service innovation; longitudinal research
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:liu:diva-117961DOI: 10.1287/serv.2016.0145ISI: 000390566500004OAI: oai:DiVA.org:liu-117961DiVA, id: diva2:812476
Anmärkning

Previous status of this article was Manuscript.

Tillgänglig från: 2015-05-19 Skapad: 2015-05-19 Senast uppdaterad: 2017-12-04Bibliografiskt granskad
Ingår i avhandling
1. On Service Innovation and Realization in Manufacturing Firms
Öppna denna publikation i ny flik eller fönster >>On Service Innovation and Realization in Manufacturing Firms
2015 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Service innovation is increasingly becoming a basis for manufacturing firms to reach and sustain competitive advantages. While traditional product innovation typically includes how new technology can be utilized in new products, service innovation spans a broader area that is not exclusively focused on new technology, but rather how resources can be developed into value propositions and then integrated in the customer’s process in order to support customer value creation through realization. However, manufacturing firms that infuse services struggle with service innovation; this becomes especially evident in the realization phase.

This thesis is a compilation of five papers discussing different aspects of service innovation realization and the inherited challenges. The study builds upon empirical data from four Swedish manufacturing firms that infuse services and develop new value propositions that include both products and services to support customer processes.

The thesis illustrates realization as a phase in service innovation where the firm interacts with its customer in order to adjust, revise and further find new ways of improving the customer’s processes through for example customer training. Realization is characterized by a deployment phase and a post-deployment phase that represent the ongoing relationship between the customer and the firm.

Depending on who has the competencies or ability to integrate the resources that are needed for service innovation, different interaction patterns are identified. Through indirect interaction, the firm facilitates the customer’s value creation through, for example, preventive maintenance, while through direct interaction the firm acts as a co-creator in the service innovation process and hence work jointly together with the customer in order to improve customer value creation.

This thesis contributes to the literature by characterizing service innovation realization and by increasing the understanding for different interaction patterns in the service innovation process.

Ort, förlag, år, upplaga, sidor
Linköping: Linköping University Electronic Press, 2015. s. 71
Serie
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 1675
Nyckelord
Service innovation, realization, manufacturing firm, co-creation
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
urn:nbn:se:liu:diva-117965 (URN)10.3384/diss.diva-117965 (DOI)978-91-7519-053-2 (ISBN)
Disputation
2015-06-05, ACAS, A-huset, Campus Valla, Linköping, 13:15 (Svenska)
Opponent
Handledare
Tillgänglig från: 2015-05-19 Skapad: 2015-05-19 Senast uppdaterad: 2019-11-15Bibliografiskt granskad

Open Access i DiVA

fulltext(513 kB)392 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 513 kBChecksumma SHA-512
b0f14c50cb6a7a907209c97e7719365345c03d32091a04a690d2c5c2ff5db33d78e2b6de6435d11cd9cab4721736b05023d3cb7362b2f378980b467750af61f2
Typ fulltextMimetyp application/pdf

Övriga länkar

Förlagets fulltext

Personposter BETA

Kowalkowski, ChristianKindström, DanielCarlborg, Per

Sök vidare i DiVA

Av författaren/redaktören
Kowalkowski, ChristianKindström, DanielCarlborg, Per
Av organisationen
Industriell ekonomiTekniska fakulteten
I samma tidskrift
Service Science
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 392 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 1105 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf