liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
A greenhouse approach for value cultivation
Linköping University, Department of Management and Engineering, Logistics & Quality Management. Linköping University, Faculty of Science & Engineering.
Politehn University of Timisoara, Romania.
Politehn University of Timisoara, Romania.
Politehn University of Timisoara, Romania.
Show others and affiliations
2016 (English)In: Total quality management and business excellence (Online), ISSN 1478-3363, E-ISSN 1478-3371, Vol. 27, no 7-8, 836-852 p.Article in journal (Refereed) Published
Abstract [en]

The present paper explores design requirements to take into consideration when designing and developing new products or services. The purpose of this article is to develop a strategic approach for analysing variations between potential customer needs in order better to understand what qualities should be further cultivated before product launch. This new approach is called A Greenhouse Approach for Value Cultivation. Case study data of a new web-based customisation service for a Romanian shoe manufacturing company has been re-analysed by using questionnaire data on 166 respondents perceptions on 14 attributes importance and value. A nonlinear regression model was developed and used to understand relations between importance and value. Such relations were used together with the Greenhouse Model to better understand the service attributes potential life cycles if selected for further cultivation. The Greenhouse Model envisages new perspectives of the evaluation of customer needs to support strategic decision-making regarding further value cultivation for profound affection (= customer delight). Even if there is a need for further tests the suggested Greenhouse Approach for Value Cultivation is regarded as a new and original contribution to the theory of attractive quality creation which deepens its position in the theory of attractive quality and transforms it into a practical management tool to support new product and service design.

Place, publisher, year, edition, pages
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD , 2016. Vol. 27, no 7-8, 836-852 p.
Keyword [en]
attractive quality; customer satisfaction coefficient; attribute importance; added value; value elasticity; value cultivation; attribute life cycles
National Category
Other Mechanical Engineering
URN: urn:nbn:se:liu:diva-131734DOI: 10.1080/14783363.2016.1202757ISI: 000382231500011OAI: diva2:1002592
18th QMOD Conference
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2016-10-19

Open Access in DiVA

The full text will be freely available from 2017-12-29 14:21
Available from 2017-12-29 14:21

Other links

Publisher's full text

Search in DiVA

By author/editor
Dahlgaard, Jens Jörn
By organisation
Logistics & Quality ManagementFaculty of Science & Engineering
In the same journal
Total quality management and business excellence (Online)
Other Mechanical Engineering

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

ReferencesLink to record
Permanent link

Direct link