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Design as a source of international competitive advantage for SMOPEC firms
Department of Production, University of Vaasa, Vaasa, Finland.ORCID iD: 0000-0001-8006-3236
Department of Marketing, University of Vaasa, Vaasa, Finland.
LEORON Professional Development Institute, Dubai, United Arab Emirates.
2015 (English)In: International Journal of Innovation and Learning, ISSN 1471-8197, E-ISSN 1741-8089, Vol. 18, no 3, p. 277-298Article in journal (Refereed) Published
Abstract [en]

Since the rise of the international markets, firms need to be more creative and dynamic in order to gain success internationally. Design as an intangible non-price factor offers efficiently a unique way to achieve an international competitive advantage over competitors. This study presents theoretical consideration of design, its dimensions, and how design can provide a distinct competitive advantage in ever-increasing global competition. The theoretical consideration helps form a conceptual framework, conducted by descriptive research, emphasising the internal and external influences that affect the ways of using design as a source of international competitive advantage amongst small and open economies (SMOPECs). This study has found that design resource as firm’s internal resource needs to be valuable and rare, and offer a unique way to generate a value creating competitive strategy. To get the utmost benefits of design, it should be used strategically and linked to a firm’s business strategy and other key functions. The theoretical consideration further showed explicitly that a positive correlation exists between design and firm’s business success. However, it becomes clear that there are differences between the insight of knowledge and the reality of using it.

Place, publisher, year, edition, pages
InderScience Publishers, 2015. Vol. 18, no 3, p. 277-298
National Category
Business Administration Design Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:liu:diva-133473DOI: 10.1504/IJIL.2015.071497OAI: oai:DiVA.org:liu-133473DiVA, id: diva2:1060577
Available from: 2016-12-29 Created: 2016-12-29 Last updated: 2017-11-29Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf