liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Visual Gender and Its Motivational and Cognitive Effects: a User Study
Lund University Cognitive Science, Kunsghuset, Lundagård, Lund .ORCID iD: 0000-0003-3691-8756
Deptartment of Design Sciences, LTH, Lund University, Lund .
Lund University Cognitive Science, Kunsghuset, Lundagård, Lund .
2007 (English)In: LUCS: Lund University Cognitive Studies, ISSN 1101-8453, Vol. 137, 1-22 p.Article in journal (Refereed) Published
Abstract [en]

Cognitive and motivational effects of more neutral or androgynous-looking virtual characters versus more pronouncedly feminine-looking or masculine-looking virtual characters are explored. In a user study, 158 students aged 17-19 encountered four virtual characters that were visually manipulated to represent gender stereotypicality versus androgyny. One aim was to explore students' attitudes towards the different characters as seen in how they ranked them as preferred presenters and how they articulated their arguments for doing so. Another aim was to look for patterns as to which character(s) influenced female and male students most positively with respect to their attitudes towards a university level computer engineering programme. The combination of these two aims allowed us to compare more conscious and articulated with less conscious and unarticulated, user responses. Results from the study are presented and discussed. We conclude by pointing towards future research and applications.

Place, publisher, year, edition, pages
Lund: Lund University Cognitive Studies , 2007. Vol. 137, 1-22 p.
Keyword [en]
femininity, visual design, masculinity, educational choice, computer engineering, androgynities, gender, Virtual characters
National Category
Psychology Learning
Identifiers
URN: urn:nbn:se:liu:diva-133617OAI: oai:DiVA.org:liu-133617DiVA: diva2:1061545
Available from: 2017-01-03 Created: 2016-12-30 Last updated: 2017-01-04Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Gulz, Agneta
PsychologyLearning

Search outside of DiVA

GoogleGoogle Scholar

Total: 15 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf