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Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering. (Industrial Marketing)
2017 (English)Conference paper, (Refereed)
Place, publisher, year, edition, pages
2017.
Keyword [en]
Cognitive biases; value-based pricing; business markets
National Category
Business Administration Applied Psychology
Identifiers
URN: urn:nbn:se:liu:diva-134587OAI: oai:DiVA.org:liu-134587DiVA: diva2:1075433
Conference
2017 Winter AMA Conference, 17-19/2 2017, Orlando, Florida, USA.
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2017-02-24Bibliographically approved

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Kienzler, Mario
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf