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Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
2017 (English)In: Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets, 2017Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2017.
Keyword [en]
Cognitive Biases; Value-Based Pricing; Business Markets
National Category
Applied Psychology Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-134644OAI: oai:DiVA.org:liu-134644DiVA: diva2:1075737
Conference
2017 Winter AMA Conference
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2017-03-09

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Kienzler, Mario
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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  • en-US
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Output format
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