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Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
2017 (English)In: Proceedings of the 2017 Winter AMA Conference / [ed] Rajesh Chandy (London Business School), J. Jeff Inman (University of Pittsburgh), Christine Moorman (Duke University), American Marketing Association , 2017Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
American Marketing Association , 2017.
Series
AMA Winter Educators' Conference. Proceedings, ISSN 1054-0806
Keyword [en]
Cognitive Biases; Value-Based Pricing; Business Markets
National Category
Applied Psychology Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-134644ISBN: 0-87757-361-1 (electronic)OAI: oai:DiVA.org:liu-134644DiVA: diva2:1075737
Conference
2017 Winter AMA Conference, February 17-19, 2017, Orlando, Florida, USA
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2017-10-24

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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