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Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets
(Industrial Marketing)
2017 (English)Conference proceedings (editor) (Refereed)
Place, publisher, year, edition, pages
Orlando: - , 2017.
Keyword [en]
Cognitive Biases, Pricing Practices, Business Markets
National Category
Business Administration Applied Psychology
Identifiers
URN: urn:nbn:se:liu:diva-134801OAI: oai:DiVA.org:liu-134801DiVA: diva2:1077107
Conference
2017 Winter AMA Conference 17-19 February
Available from: 2017-02-25 Created: 2017-02-25 Last updated: 2017-02-25

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Kienzler, Mario
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf