Explaining servitization failure and deservitization: A knowledge-based perspective
2017 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 60, 138-150 p.Article in journal (Refereed) Published
The literature on servitization suggests that manufacturers benefit from moving towards solution provision and closer integration with customers. Yet, empirical evidence indicates two notable deviations from this accepted wisdom: servitization failure and deservitization. This conceptual article seeks to explain these observed deviations by developing a knowledge-based perspective on servitization. Drawing on literature on knowledge based theory, organizational search, organizational learning, and organizational capabilities, the article analyses the interorganizational structure of production between the solution provider and its customer. Reconceptualizing the integrated solution offering as a bundle of knowledge components, a coherent theoretical framework is developed for understanding servitization. This framework provides insight into the antecedents and consequences of servitization and offers multiple explanations for servitization failure and deservitization. The knowledge-based perspective also points towards several new avenues for future research on servitization. (C) 2016 Elsevier Inc. All rights reserved.
Place, publisher, year, edition, pages
ELSEVIER SCIENCE INC , 2017. Vol. 60, 138-150 p.
Servitization; Deservitization; Integrated solutions; Knowledge-based view; Capabilities; Theoretical framework
IdentifiersURN: urn:nbn:se:liu:diva-136195DOI: 10.1016/j.indmarman.2016.04.009ISI: 000394476800014OAI: oai:DiVA.org:liu-136195DiVA: diva2:1086600