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Servitization and deservitization: Overview, concepts, and definitions
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering. Hanken School Econ, Finland.ORCID iD: 0000-0002-4081-9737
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. Eawag Swiss Federal Institute Aquat Research, Switzerland.
Orkestra Fdn Deusto, Spain; University of Catholic Louvain La Neuve, Belgium; University of Deusto, Spain.
UWE, England.
2017 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 60Article in journal (Refereed) Published
Abstract [en]

The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-based consensus on the core concepts and definitions deployed by servitization scholars, and both terminology and usage often seem ambiguous. This paper examines challenges related to service growth strategies, as well as strategies involving deservitization or a retreat from service offerings. Showing that these strategies have been pursued for more than fifty years, clarification is sought here by framing the corresponding processes and proposing definitions for four core terms: servitization, service infusion, deservitization and service dilution. It becomes clear that in focusing on the organizational change entailed by these processes, future research must elucidate "softer" issues such as leadership and business logic. (C) 2016 Elsevier Inc. All rights reserved.

Place, publisher, year, edition, pages
ELSEVIER SCIENCE INC , 2017. Vol. 60
Keyword [en]
Servitization; Deservitization; Service infusion; Service dilution; Product-service system
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-136193DOI: 10.1016/j.indmarman.2016.12.007ISI: 000394476800002OAI: oai:DiVA.org:liu-136193DiVA: diva2:1086604
Note

Funding Agencies|Riksbankens Jubileumsfond (The Swedish Foundation for Humanities and Social Sciences) [P15-0232:1]

Available from: 2017-04-03 Created: 2017-04-03 Last updated: 2017-04-26

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The full text will be freely available from 2020-01-05 14:51
Available from 2020-01-05 14:51

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Citation style
  • apa
  • harvard1
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