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Pricing strategy: A review of 22 years of marketing research
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering. Hanken School of Economics, Department of Marketing, CERS – Centre for Relationship Marketing and Service Management.ORCID iD: 0000-0002-4081-9737
2017 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 78, 101-110 p.Article, review/survey (Refereed) Published
Abstract [en]

This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; recent research has focused more strongly on services and applies more rigorous research designs. The results also indicate a persistent focus on consumer markets and economic theories, as well as an increasing consideration of demand-side respondents, at the expense of supply-side respondents. An important feature of this review is a set of actionable takeaways, with both theoretical and methodological implications for pricing strategy research.

Place, publisher, year, edition, pages
Elsevier, 2017. Vol. 78, 101-110 p.
Keyword [en]
Pricing strategy; Literature review; Content analysis; Marketing; Takeaways
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-137345DOI: 10.1016/j.jbusres.2017.05.005ISI: 000405053800010OAI: oai:DiVA.org:liu-137345DiVA: diva2:1095413
Funder
Torsten Söderbergs stiftelse, E24/14
Note

Funding agencies: Torsten Soderbergs Stiftelse, Sweden [E24/14]

Available from: 2017-05-13 Created: 2017-05-13 Last updated: 2017-08-08Bibliographically approved

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The full text will be freely available from 2020-05-11 16:06
Available from 2020-05-11 16:06

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CiteExportLink to record
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Citation style
  • apa
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More styles
Language
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