liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Teknik i klädesbutik: Upplagt för kritik eller snillerikt?
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Technology in apparel stores : Ingenious or destined for criticism? (English)
Abstract [sv]

Bakgrund Klädesbranschen står inför nya möjligheter i form självserviceteknologi (SST). Ett flertal butiker har redan börjat använda olika typer av teknologiska lösningar. Det verkar dock finnas meningsskillnader angående om det är en god idé att införa SST i alla typer av butiker.

Syfte Syftet med studien var att skapa en djupare förståelse för hur svenska konsumenters shoppingstil och teknikmognad möjliggör användningen av SST i klädesbutiker.

Genomförande Efter en utförlig litteraturstudie konstruerades en enkät baserad på inom ämnet etablerade metoder inom köpbeteende och teknikmognad. Enkät delades ut i Linköping. En statistisk analys genomfördes därefter med hjälp av programvaran SPSS. Resultatet jämfördes och utvärderades till sist mot tidigare genomförda studier inom området.

Slutsats Svenska konsumenter har olika shoppingstilar samt olika nivåer av teknikmognad. Studien identifierade fem konsumentgrupper av shoppingstilar samt fem konsumentgrupper av teknikmognad. De konsumenter som klassificerats som vane- och lojalitetsshoppare samt undvikare av shopping har en hög teknikmognad således är implementering av SST en god idé för dessa konsumentgrupper. För stilarna: shoppingälskaren och den förvirrade shopparen verkar potentiellt användande av SST mindre positivt då dessa karaktäriseras av lägre teknikmognad.

Abstract [en]

Background The apparel industry faces new possibilities in the form of selfservice technology (SST). Several stores have already started using different types of technological solutions. There seem to be a disagreement regarding whether or not this is a good idea to implement SST in all types of apparel stores.

Purpose The purpose of this study is to create a deeper understanding regarding Swedish consumers decision making styles and their technology readiness and how this enables the use of SST in apparel stores.

Completion After an extensive literature review a survey was created. The survey was based on well established tools for measuring consumer decision making styles and technology readiness. The survey was distributed in Linköping, Sweden and then analyzed in SPSS.

Conclusion Swedish consumers have different consumer decision making styles and different levels of technology readiness. The study showed that it was possible to divide the consumers into four different groups regarding consumer decision making style. The consumers classified as habitual and brand loyal and shopping avoiders showed high levels of technology readiness, the enabling of SST for this type of consumer seems promising. The shopping lover and the confused shopper enabling of SST seems less promising since they show low levels of technology readiness.

Place, publisher, year, edition, pages
2017. , p. 93
Keywords [en]
Selfservice technology (SST), consumer decision making style (CDMS), technology readiness (TR)
Keywords [sv]
Självserviceteknologi (SST), Shoppingstil, (CDMS), Teknikmognad (TR)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-138815ISRN: LIU-IEI-FIL-A--17/02534--SEOAI: oai:DiVA.org:liu-138815DiVA, id: diva2:1114709
Subject / course
Master Thesis in Business and Economics Programme (Business Administration)
Supervisors
Examiners
Available from: 2017-08-18 Created: 2017-06-25 Last updated: 2017-08-18Bibliographically approved

Open Access in DiVA

fulltext(2265 kB)61 downloads
File information
File name FULLTEXT01.pdfFile size 2265 kBChecksum SHA-512
dbdad442661f99d0cddc524ee67fae75c7bc0e3e2a3e4443f78e31b63dd4b4e15a2cd1ce0bff864249f47d444a0afa3abf8513c5bdfc175f02f67594ba86050b
Type fulltextMimetype application/pdf

By organisation
Business AdministrationFaculty of Arts and Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 61 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 145 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf