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Samhälleligt ansvarstagande: En komparativ fallstudie av det samhälleliga ansvarstagandets mening och betydelse för medarbetaren
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Social Responsibility : A comparative case study of Social Responsibility, its meaning and significance for the employee (English)
Abstract [sv]

Bakgrund I dagens samhälle är CSR, samhälleligt ansvarstagande, en viktig fråga för företag. De studier som undersökt medarbetare i företag som arbetar med CSR har visat på ett positivt samband mellan detta arbete och medarbetarnas motivation. Däremot har få kvalitativa studier fokuserat på medarbetaren och ingen studie har tidigare använt meningsskapande som perspektiv för att skapa förståelse om detta fenomen.

Syfte Syftet med denna studie är att med en komparativ utgångspunkt belysa vilken mening medarbetare skapat i deras arbetsgivares samhälleliga ansvarstagande för att skapa förståelse för betydelsen av arbetsgivares förhållningssätt till samhälleligt ansvarstagande för medarbetares självbild, motivation och organisatoriska engagemang.

Metod Studien har antagit en komparativ fallstudiedesign. En kvalitativ metod och en iterativ ansats med deduktiva inslag har använts. Det empiriska materialet har samlats in genom tre semistrukturerade intervjuer med medarbetare på respektive fallföretag.

Slutsatser Medarbetare ser att arbetsgivarens samhälleliga ansvarstagande finns till för att tillgodose medarbetarnas behov av att vara en del av något som gör gott för andra intressenter. Medarbetares motivation och organisatoriska engagemang kan härledas ur deras arbetsgivares samhälleliga ansvarstagande såvida medarbetarna själva tycker att den typen av arbete är viktigt. Detta förklaras av att individens självbild och arbetsgivarens organisatoriska identitet och båda parters underliggande värderingar överensstämmer.

Abstract [en]

Background In our society, the question of social responsibility is of importance for most companies and it has long been a subject for scholars. Studies of employees in social responsible companies indicate a positive correlation between CSR activities and motivation. However, only a few have focused on the employee and none of the previous studies have used sensemaking as a theoretical perspective to deepen our knowledge and understanding of employees’ behavior within a socially responsible company.

Aim The aim of this study is to illustrate, with a comparative approach, what meaning employees have given to their employer’s social responsibility to provide an understanding of the significance of employers’ various approaches to social responsibility for the social identity, organizational engagement and motivation of employees.

Methodology The research design is a comparative case study. A qualitative methodology was used with an iterative approach, although the initial approach was deductive. The empirical data was gathered through three semi-structured interviews with employees on each company.

Conclusions Employees consider that the purpose of their employer’s social responsibility is to fulfill their need to belong to a company that does good for other stakeholders. Employees’ motivation and organizational commitment may be derived from their employer’s social responsibility if the employees themselves consider these activities important. This is explained by congruence between the individual’s social identity, the employer’s organizational identity and the underlying values of these identities.

Place, publisher, year, edition, pages
2017. , p. 100
Keywords [en]
Corporate Social Responsibility, CSR, Sensemaking, Social Identity Theory, SIT, Motivation, Work Motivation, Organizational Commitment
Keywords [sv]
Corporate Social Responsibility, CSR, Samhälleligt Ansvarstagande, Ansvarstagande, Meningsskapande, Social Identity Theory, SIT, Självbild, Motivation, Organisatoriskt Engagemang
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-138830ISRN: LIU-­IEI‐FIL‐A-­‐17/02553-­‐SEOAI: oai:DiVA.org:liu-138830DiVA, id: diva2:1114782
Subject / course
Master Thesis in International Business and Economics Programme (Business Administration)
Presentation
2017-06-08, A303, Linköping, 14:30 (Swedish)
Supervisors
Examiners
Available from: 2017-08-22 Created: 2017-06-25 Last updated: 2017-08-22Bibliographically approved

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