Alopecia UK quote that 1.7% of the British population may experience alopecia areata during their lifetime. A large percentage of this population chose to wear wigs to conceal their hair loss. Since 2008 NHS Scotland has spent over £1 million per annum on the provision of wigs to medical hair loss patients, including alopecia. However, little is known about the wig users’ experience or how it affects their body image and quality of life. This study has conducted pilot focus groups, semi-structured interviews, online questionnaires, and physical testing of wig materials to gain a holistic understanding of wig users’ experiences. The findings look at identifying any relationship with fiber technology and personal experiences, and how wig design could improve their quality of life.