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Changing Roles and the 'Online Self’: A Qualitative Study into the Way that Young Women and Teenage Girls Change Their Social Media Usage Overtime
Linköping University, Department of Thematic Studies.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a qualitative study which focuses on the social media usage of teenage girls and young women and takes a retrospective look at this use. It concentrates on the platforms of Facebook, Instagram, and Snapchat as these were the most commonly used platforms by the interviewees. The principal premise was to see if and to what extent the interviewees had changed their usage, and within in this, how well they believed that their profiles represented their ‘selves’. In undertaking this study, I looked at the concepts of audience, self and visual culture. The interviewees, aged between 16 and 21, participated in semi-structured interviews of between 30 and 45 minutes. The data was analysed using thematic analysis and the findings demonstrated that as the interviewees became more proficient at using social media they became more concerned with the way that they self-presented, and consequently, became more concerned with audience segregation and impression management. They controlled these aspects by separating their audience across different social media platforms and adjusted privacy settings to meet their needs. They also became more private with their thoughts and emotions. This demonstrated that they played different roles for different audience members. They used direct messaging services and images to portray humour and intimacy with close friends. Conversely, Facebook, which had the largest audience for the interviewees was used to present a more perfect veneer of who they wanted to be.

Place, publisher, year, edition, pages
2017. , p. 46
Keywords [en]
Self, Audience, Social Media, Identity, Roles
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:liu:diva-141235ISRN: LIU-TEMAB/MPCS-A—17/006—SEOAI: oai:DiVA.org:liu-141235DiVA, id: diva2:1145026
Subject / course
Master's Programme in Child Studies (120 ECTS credits)
Presentation
, Linkoping (English)
Supervisors
Examiners
Available from: 2018-04-26 Created: 2017-09-27 Last updated: 2018-04-26Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf