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Service Innovation in Industrial Contexts
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.ORCID iD: 0000-0002-4081-9737
2016 (English)In: Service Innovation: Novel Ways of Creating Value in Actor Systems / [ed] Marja Toivonen, Tokyo: Springer, 2016, 1, p. 235-250Chapter in book (Refereed)
Abstract [en]

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the specificities in, and dynamics of, service offerings, service processes, and business models in industrial contexts. First, it outlines key differences between new product development and new service development, and highlights issues like sales and delivery, which firms frequently fail to accomplish. While product development is generally ‘back heavy’ with many resources required for prototyping and technology development, service development is more ‘front heavy’ with more weight placed on market introduction, pilot testing, and securing the skills, systems, and infrastructures for sales and delivery. In terms of service offering innovation, a taxonomy based on service focus and revenue model is presented. In order to better understand service process innovation, Larsson and Bowen’s (1989) service design typology is then revisited. Finally, common service business model archetypes are introduced and discussed.

Place, publisher, year, edition, pages
Tokyo: Springer, 2016, 1. p. 235-250
Series
Translational Systems Sciences, ISSN 2197-8832 ; 6
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-142213DOI: 10.1007/978-4-431-54922-2_11ISBN: 9784431549215 (print)ISBN: 9784431549222 (electronic)OAI: oai:DiVA.org:liu-142213DiVA, id: diva2:1151467
Available from: 2017-10-23 Created: 2017-10-23 Last updated: 2017-11-15Bibliographically approved

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Service Innovation in Industrial Contexts(497 kB)16 downloads
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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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