Existing research on how to organise packaging development is scarce and superficial, in particular advantages as well as disadvantages of organisational designs are not well understood. As a means to break new grounds regarding these advantages and disadvantages, the purpose of this paper is to apply a paradox approach to identify, categorise and describe paradoxes inherent in different ways of organising packaging development. By describing and categorising the paradoxes, this explorative and conceptual paper advances knowledge about organisation of packaging development. Awareness of these paradoxes can be considered as a first step towards successful management of them.