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The Relational Factors Affecting the Transition to New Business Models
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering. (LWE)
2017 (English)In: Exploring a changing view on organizing value creation:: Developing New Business Models / [ed] Baumgartner, R.J., Fuellsack, M., Gelbmann, U., Rauter, R, Graz: Institute of Systems Sciences, Innovation and Sustainability Research , 2017, 362-373 p.Conference paper, Published paper (Refereed)
Abstract [en]

This conceptual study, aims at contributing to theoretical development of New Business Models (NBMs), by creating a better initial understanding of relational factors affecting the transition to NBMs in the age of digitalization. Considering that co-value creation with stakeholders is one of the main characteristics in NBMs, the studies on how the relationships with stakeholders are created, maintained and utilized are of great importance. Furthermore, the relationship intensive nature of B2B exchanges made them an interesting area of focus in this study. The study objective was achieved through incorporating the scholarly contributions in three interconnected relational concepts of legitimacy, social capital and trust in NBMs and digitalization studies. An interesting observation was the existence of an interplay between opposing economic and social values when implementing NBMs in light of digitalization. This was evident in all three relational concepts under the focus of this study and in line with a proposition previously made by other scholars. This interplay can be between information transparency and privacy, opportunism and trust or between efficiency and legitimacy. This study has also developed this proposition further by suggesting that apart from their complementary nature, it is possible for the opposing values in these three areas to reinforce each other as well.

Place, publisher, year, edition, pages
Graz: Institute of Systems Sciences, Innovation and Sustainability Research , 2017. 362-373 p.
Series
Institute of Systems Sciences, Innovation and Sustainability Reports, ISSN 2305-2511, E-ISSN 2308-1767 ; 8
Keyword [en]
New Business Models, Digitalization, Legitimacy, Social Capital, Trust
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-142410OAI: oai:DiVA.org:liu-142410DiVA: diva2:1153485
Conference
2nd International Conference on New Business Models, University of Graz, Austria, June 20-23, 2017
Available from: 2017-10-30 Created: 2017-10-30 Last updated: 2017-11-16

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf