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Self-Disclosure and Managing Privacy: Implications for Interpersonal and Online Communication for Consumers and Marketers
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0003-1253-9671
2017 (English)In: Journal of Internet Commerce, ISSN 1533-2861, E-ISSN 1533-287X, Vol. 16, no 4, p. 385-404Article in journal (Refereed) Published
Abstract [en]

In our fast-changing technological world, the line between the offline and online world has become blurred and individuals are faced with constant opportunities to divulge personal details. The process of disclosing sensitive information to others is necessary for establishing, maintaining, and building relationships, both with people and businesses; however, it also creates opportunities for misuse of the disclosed information. Consumers who are willing to disclose personal information online may often be unaware of the full implications of such disclosure. By thoroughly exploring the origins and processes of self-disclosure, and outlining its development in interpersonal and online communication, individuals will become more aware of their (sometimes competing) implicit and explicit disclosure behaviors necessary for enacting strong privacy management. Utilizing communication privacy management (CPM) theory, this article proposes a framework for ongoing consideration of how self-disclosure and privacy function online. By framing privacy in terms of the literature of communicative self-disclosure, CPM instructs the building of privacy boundaries that are functional for consumers and marketers alike, allowing people to protect themselves online while also ensuring their continued enjoyment of Internet provided benefits.

Place, publisher, year, edition, pages
Routledge, 2017. Vol. 16, no 4, p. 385-404
Keyword [en]
privacy, self-disclosure, marketing, online advertising, communication privacy management
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:liu:diva-143654DOI: 10.1080/15332861.2017.1402637OAI: oai:DiVA.org:liu-143654DiVA: diva2:1164999
Available from: 2017-12-12 Created: 2017-12-12 Last updated: 2017-12-19Bibliographically approved

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Robinson, Stephen Cory

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf