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Industrialized Building Companies Business Models: Multiple Case Study of Swedish and North American Companies
Lund University, Sweden.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering.
2018 (English)In: Journal of construction engineering and management, ISSN 0733-9364, E-ISSN 1943-7862, Vol. 144, no 2, article id 05017019Article in journal (Refereed) Published
Abstract [en]

Industrialized building companies apply various product predefinition strategies, derived from market- or resource-based strategic perspectives. This strongly affects the buildup of such companies business models and their operational structure. Ten companies were included in a case study, presenting strategic orientations and business models. The aim of this study was to analyze the primary characteristics of different business models applied by industrialized building companies, further describe their strategic orientations, and picture different paths of business model development. The emergence of industrialized building companies implies that new offerings and new roles for the building market is explored to lead to competitive advantages. This study showed that a key driver is to use deep customer knowledge to develop competitive end-product offers aimed at certain customer segments, achieving high customer value. Further findings were that a good fit and balance between the business model corner stonesoffering, operational platform and market positionare crucial for industrialized building companies success. Business models for industrialized building companies evolve over time and lead to a fine-tuned balance and, thereby, increase fit. Differences and similarities between the studied companies business models and strategic orientations were affected by the surrounding market conditions. This study contributes to the theoretical buildup of business models and strategic orientations of industrialized building companies, and contributes to practitioners understanding of industrialized building companies from a strategic, company perspective.

Place, publisher, year, edition, pages
ASCE-AMER SOC CIVIL ENGINEERS , 2018. Vol. 144, no 2, article id 05017019
Keywords [en]
Construction materials and methods; Industrialized; Business model; Platform; Strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-143983DOI: 10.1061/(ASCE)CO.1943-7862.0001368ISI: 000418183800001OAI: oai:DiVA.org:liu-143983DiVA, id: diva2:1170236
Available from: 2018-01-02 Created: 2018-01-02 Last updated: 2018-01-02

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf