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Segmentation in Kansei Engineering Studies Based on the Emotional Response
Universitat Politecnica de Catalunya / BarcelonaTech, Spain.
Universitat Politecnica de Catalunya / BarcelonaTech, Spain.
Linköping University, Department of Management and Engineering, Machine Design. Linköping University, Faculty of Science & Engineering.
2018 (English)In: Proceedings KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia / [ed] Anitawati Lokman and Simon Schütte, Linköping: Linköping University Electronic Press, 2018, p. 231-238Conference paper, Published paper (Refereed)
Abstract [en]

Socioeconomic and demographic data of participants are often collected when performing a Kansei Engineering study for stratification purposes. This paper offers an alternative stratification procedure, directly based on the emotional response that participants give to prototypes. This approach can deliver groups that are more meaningful for the Kansei Engineering study. Socioeconomic and demographic data (among other kinds of data) can then be used to characterize the obtained emotional groups.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2018. p. 231-238
Series
Linköping Electronic Conference Proceedings, ISSN 1650-3686, E-ISSN 1650-3740 ; 146
Keywords [en]
Hierarchical cluster analysis, customer segmentation, Kansei engineering study
National Category
Mechanical Engineering
Identifiers
URN: urn:nbn:se:liu:diva-146117ISBN: 9789176853146 (electronic)OAI: oai:DiVA.org:liu-146117DiVA, id: diva2:1193920
Conference
7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia
Available from: 2018-03-28 Created: 2018-03-28 Last updated: 2018-03-28Bibliographically approved

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Segmentation in Kansei Engineering Studies Based on the Emotional Response(1971 kB)152 downloads
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File name FULLTEXT01.pdfFile size 1971 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Schütte, Simon

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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