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An investigation on Swedish laypersons' perceptions of consuming edible insects
Linköping University, Department of Thematic Studies.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Entomophagy, also known as eating insects, has drawn more and more interest in western world recently. The rapidly growing population and changes to people’s diets lead to a significant increasing demand in food, nutrition and energy, while the traditional agriculture, particularly the livestock breeding and meat producing can be very adverse to the environment. Insects contain a great deal of high quality nutrition, such as protein, vitamins, fat and minerals and are comparably environmental friendly. Insects were consumed by human beings historically and are still eaten in many countries today. However, studies have revealed the acceptance level of eating insects is generally low in western countries. This study attempts to understand how Swedish customers think about eating insects, what could be the predicted challenges and their corresponding suggestions. Findings collected through semi-standardized interviews with 18 Swedish laypeople indicate that curiosity, fear and disgust are the main perceptions. Through a systematic analysis based on the theories used in this paper, I suppose their negative feelings of insects are not innate, but mainly arise out of the cultural/social constructions, early experiences of insects, and low exposure to insects. In response, I suggest to break the old connection between insects and negative features and build up a new connection between insects and food, through the implementation of knowledge spreading, language tactic, normalizing and adding familiarity to the taste and appearance, careful management of the safety, price and availability, as well as culinary skills promotion.

Place, publisher, year, edition, pages
2017. , p. 63
National Category
Environmental Sciences
Identifiers
URN: urn:nbn:se:liu:diva-146250ISRN: LIU-TEMA/MPSSD-A-18/001OAI: oai:DiVA.org:liu-146250DiVA, id: diva2:1195302
Subject / course
Master's Programme in Science for Sustainable Development, 120 ects
Supervisors
Examiners
Available from: 2019-05-09 Created: 2018-04-04 Last updated: 2019-05-09Bibliographically approved

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Zhang, Huiyi
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf