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Ganska snart, men inte nu: Generation Y:s förhållningssätt till pensionssparande
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2018 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Pretty Soon, but Not Now : Generation Y’s attitude to retirement savings (English)
Abstract [sv]

BAKGRUND: Generation Y är idag unga vuxna och kommer när de blir pensionärer få ut en lägre inkomst än dem som går i pension idag, vilket ökar betydelsen av ett eget sparande. Tidigare studier har visat ett samband mellan en hög finansiell bildning och pensionssparande. Den finansiella bildningen har dock visats vara låg bland unga. På området beteendefinans finns en rad exempel på kognitiva bias som även de pekar på svårigheter med långsiktigt sparande. Forskning har ofta fokuserat på en specifik påverkande faktor för pensionssparande med ett kvantitativt arbetssätt, men en helhetsbild saknas.

SYFTE: Syftet med studien är att undersöka generation Y:s kännedom om och hur de reflekterar kring behovet av långsiktigt sparande till pension, samt analysera hur deras kännedom och reflektioner relaterar till deras livssituation, finansiella bildning och tidigare forskning kring kognitiva bias.

GENOMFÖRANDE: Studien har genomförts genom kvalitativa, semistrukturerade intervjuer med åtta personer ur generation Y. Genom frågor där respondenterna fått beskriva både sitt eget handlande, sina tankar, sina åsikter samt vad de anser kännetecknar generation Y har en helhetsbild av deras förhållningssätt till pensionssparande skapats.

SLUTSATS: Studiens resultat visar att generation Y som utgångspunkt anser att det finns ett behov av pensionssparande, men att det i deras specifika fall inte passar att spara just nu. Deras faktiska kunskap om behovet av pensionssparande är dock låg. Motviljan att spara kan i flertalet situationer förklaras med överdriven optimism inför framtiden. En alternativ förklaring kan dock vara att generationen i dagsläget helt enkelt är nonchalanta inför sin framtida ekonomiska situation som pensionärer, då de värderar kortsiktig konsumtion högre.

Abstract [en]

BACKGROUND: Generation Y, who today are young adults, will get a lower income when they retire than those who are retired now. Previous studies have shown a connection between higher financial literacy and saving for retirement, but the financial literacy among young people has been shown to be low. In the field of behavioural finance there are several cognitive biases that also suggests that there are difficulties connected to long term savings. Research has often focused on one specific factor of impact for retirement savings with a quantitative approach, but a conclusive picture is lacking.

AIM: The aim of this thesis is to examine the knowledge and reflections of generation Y regarding the need for long term savings for retirement, and to analyse their knowledge and reflections in relation to their conditions, financial literacy and previous research on cognitive biases.

COMPLETION: The study has been conducted through qualitative, semi structured interviews with eight people from generation Y. Through questions where the respondents have had the opportunity to describe both their own actions, thoughts, opinions and what they think characterizes generation Y a conclusive picture of their attitude towards retirement savings has been created.

CONCLUSION: The study concludes that generation Y as a reference point considers retirement savings important, but that in their specific case it is not suitable to save right now. Their actual knowledge about the need for retirement savings is low. Their aversion to save can in several cases be explained by undue optimism towards the future. An alternative explanation could be that the generation at present simply is unconcerned with their future economic situation in retirement, because they value short term consumption higher.

Place, publisher, year, edition, pages
2018. , p. 62
Keywords [en]
Generation Y, cognitive bias, financial literacy, retirement savings
Keywords [sv]
Generation Y, kognitiva bias, finansiell bildning, pensionssparande
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-148966ISRN: LIU-IEI-FIL-A--18/02778--SEOAI: oai:DiVA.org:liu-148966DiVA, id: diva2:1223058
Subject / course
Master Thesis in Business and Economics Programme (Business Administration)
Supervisors
Examiners
Available from: 2018-09-04 Created: 2018-06-24 Last updated: 2018-09-04Bibliographically approved

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