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Logotypens relationer - att designa en logotyp för ett undervarumärke
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10,5 credits / 16 HE creditsStudent thesisAlternative title
The Logo’s Relations - designing a logotype for a sub-brand (English)
Abstract [en]

The purpose of this study is to create a new logotype for the student-run organisation LinTek Näringsliv (LinTek Corporate Relations), a sub-brand of the Union of Science and Technology Students at Linköping University, by means of research through design. The course of the design work followed a defined process and began with a pre-study, establishing the group’s current situation, their value words and wishes for the design. After a time an evaluation, in the form of a questionnaire distributed to the target audience, was made to review whether the new logotype had achieved its goals. The results show that the respondents, overall, have a neutral or positive view of the design, that the visual connection to LinTek is visible and that it now is more difficult to confuse LinTek Näringsliv with LARM. The existing theories regarding logotype and brand design are therefore proven to be true in this study.

Place, publisher, year, edition, pages
2018. , p. 56
Keywords [en]
logotype, branding, brand, sub-brand, graphic design, typography, colour theory
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:liu:diva-150559ISRN: LiU-ITN-TEK-G--18/017--SEOAI: oai:DiVA.org:liu-150559DiVA, id: diva2:1242205
Subject / course
Graphics Design and Communication
Uppsok
Technology
Supervisors
Examiners
Available from: 2018-08-27 Created: 2018-08-27 Last updated: 2018-08-27Bibliographically approved

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Logotypens relationer - att designa en logotyp för ett undervarumärke(1836 kB)75 downloads
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Björkman, Anna
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf