The intent of this study is to determine how goal congruence can be affected by motivation. The study will specifically, look at how relationships and company culture can affect the individual motivation of employees and in turn what affect it will have on goal congruence. The purpose of the study is to investigate how the relationships between managers and employees influence goal congruence and how this may promote an efficient work environment.

This study uses Maslow’s hierarchy of needs and McGregor’s x and y theories to exam the impact that motivation has on an individual and how it affects their goal congruence within the company. To ensure accurate representation of ideas, and because it is a qualitative study, interviews were conducted within a small moving company within the United states. The interviews provided insight into the motivation of the interviewees and how the motivation affects them. To accurately represent the information interviews were completed within every level in the company.

This study intends to provide insight into the motivation tactics and beliefs that best promote goal congruence. Through the discussion the study strives to show the role different motivation tactics play on a person’s ability to become goal congruent within the company. The contribution that this study provides is insight into how different motivation techniques can have different effects on employees within a small business. It also provides contribution into how different levels of motivation can be achieved by employees and how they can impact the overall goal congruence within the company.