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Womens entrepreneurship, neoliberalism and economic justice in the postfeminist era: A discourse analysis of policy change in Sweden
Stockholm Univ, Sweden; Linnaeus Univ, Sweden.
Jonkoping Univ, Sweden.
Swedish Univ Agr Sci, Sweden.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. Linnaeus Univ, Sweden.
2018 (English)In: Gender, Work and Organization, ISSN 0968-6673, E-ISSN 1468-0432, Vol. 25, no 5, p. 531-556Article in journal (Refereed) Published
Abstract [en]

Since the early 1990s, there has been investment in womens entrepreneurship policy (WEP) in Sweden, which continued until 2015. During the same period, Sweden assumed neoliberal policies that profoundly changed the position of women within the world of work and business. The goals for WEP changed as a result, from entrepreneurship as a way to create a more equal society, to the goal of unleashing womens entrepreneurial potential so they can contribute to economic growth. To better understand this shift we approach WEP as a neoliberal governmentality which offers women entrepreneurial or postfeminist subject positions. The analysis is inspired by political theorist Nancy Fraser who theorized the change as the displacement of socioeconomic redistribution in favour of cultural recognition, or identity politics. We use Frasers concepts in a discourse analysis of Swedish WEP over two decades, identifying two distinct discourses and three discursive displacements. Whilst WEP initially gave precedence to a radical feminist discourse that called for womens collective action, this was replaced by a postfeminist neoliberal discourse that encouraged individual women to assume an entrepreneurial persona, start their own business, compete in the marketplace and contribute to economic growth. The result was the continued subordination of women business owners, but it also obscured or rendered structural problems/solutions, and collective feminist action, irrelevant.

Place, publisher, year, edition, pages
WILEY , 2018. Vol. 25, no 5, p. 531-556
Keywords [en]
discourses of recognition and redistribution; discursive displacements; neoliberalism; postfeminism; womens entrepreneurship policy
National Category
Gender Studies
Identifiers
URN: urn:nbn:se:liu:diva-151644DOI: 10.1111/gwao.12269ISI: 000444541500007OAI: oai:DiVA.org:liu-151644DiVA, id: diva2:1251744
Note

Funding Agencies|Swedish Research Council [2011-5732]

Available from: 2018-09-27 Created: 2018-09-27 Last updated: 2018-09-27

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf