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Born solution providers - Dynamic capabilities for providing solutions
Eawag, Switzerland; Karlstad Univ, Sweden.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. Eawag, Switzerland; Karlstad Univ, Sweden.
2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 73, p. 31-46Article in journal (Refereed) Published
Abstract [en]

Our investigation draws on a qualitative study, which explores the anomaly of Born Solution Providers. Compared to the traditional assumption that product companies shift toward solutions during the maturity phase, companies can already offer solutions in the market development phase. We investigate the dynamic capabilities for providing solutions in the market development phase. Our findings reveal a microfoundation of dynamic capabilities. This microfoundation is structured into 10 dimensions along sensing, seizing, and reconfiguring activities. Within these 10 dimensions, we disaggregate the dynamic capabilities into individual skills and organizational routines. Interestingly, organizations utilize routines underlying the options for each dimension (e.g., routines for sensing internal and external opportunities, seizing standardization, and customization), but they tend to stick to routines for one of these options. Individual skills enable organizations to balance the options. Our results suggest that these individual skills evolve through higher-order processes, namely, single- and double-loop learning activities.

Place, publisher, year, edition, pages
ELSEVIER SCIENCE INC , 2018. Vol. 73, p. 31-46
Keywords [en]
Solution providers; Services in product companies; Dynamic capabilities; Emerging markets
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-151803DOI: 10.1016/j.indmarman.2018.01.007ISI: 000444360900004OAI: oai:DiVA.org:liu-151803DiVA, id: diva2:1253270
Available from: 2018-10-04 Created: 2018-10-04 Last updated: 2019-01-09

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The full text will be freely available from 2021-02-09 12:01
Available from 2021-02-09 12:01

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf