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Consumer behavior analysis through nudging: A study on nudging of single-used hospital garments in healthcare sector of Region Östergötland
Linköping University, Department of Thematic Studies, Tema Environmental Change.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Region Östergötland has encountered issue in ecological and economical overconsumption of single-used garments in healthcare sector among medical staff in Universitetssjukhuset Linköping. Proper approaches to reach solutions towards decrease of usage of single-used garments were targeted to be implemented for employees of healthcare sector. Two goals were established for this study. First of all, it was aimed to analyse consumer behaviour of employees in healthcare sector of Östergötland region to find out reasons that lay behind increase of single-time garments by employees. Secondly, the aim was targeted to examine what nudging techniques, if any, are feasible to use in positively changing current consumer behavior. The findings showed that nudging has a strong potential to be regarded as an effective tool in influencing healthcare workers of Linköping University Hospital disposable garments usage. Main behavioural reasons that triggered increase of disposable garments usage were detected as lack of information and old habits of medical staff. Application of information disclosure, framing, feedback and social norms nudging techniques were identified to have promising possibilities in impacting current behaviour and raise healthcare workers awareness about their consumption patterns.

Place, publisher, year, edition, pages
2018. , p. 37
Keywords [en]
choice architecture, healthcare sector of Region Östergötland, libertarian paternalism, medical staff, nudging, single -used garments, reusable garments
National Category
Environmental Sciences
Identifiers
URN: urn:nbn:se:liu:diva-153328OAI: oai:DiVA.org:liu-153328DiVA, id: diva2:1270254
External cooperation
Östergötland Region
Subject / course
Master's Programme in Science for Sustainable Development, 120 ects
Presentation
2018-10-01, 10:30 (English)
Supervisors
Examiners
Available from: 2018-12-13 Created: 2018-12-12 Last updated: 2018-12-13Bibliographically approved

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Mikhaylevskaya, Valentina
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Tema Environmental Change
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf