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Medical Informatics Idle YouTube Potential
Univ Bergen, Norway.
Linköping University, Department of Biomedical Engineering, Division of Biomedical Engineering. Linköping University, Faculty of Science & Engineering. Univ Bergen, Norway.
2017 (English)In: INFORMATICS EMPOWERS HEALTHCARE TRANSFORMATION, IOS PRESS , 2017, Vol. 238, p. 132-135Conference paper, Published paper (Refereed)
Abstract [en]

YouTube as an online video-sharing service in the context of Web 2.0 goes beyond the bounds of pure fun, for which the platform was primarily established. Nowadays, commonly to other social media, it serves also educational, informational and last but not least, marketing purposes. The importance of video sharing is supported by several predictions about video reaching over 90% of global internet traffic by 2020. Using qualitative content analysis over selected YouTube videos, paper examines the current situation of the platforms marketing potential usage by medical informatics organizations, researches and other healthcare professionals. Results of the analysis demonstrate several ways in which YouTube is already used to inform, educate or promote above-mentioned medical institutions. However, their engagement in self-promo or spreading awareness of their research projects via YouTube is considered to be low.

Place, publisher, year, edition, pages
IOS PRESS , 2017. Vol. 238, p. 132-135
Series
Studies in Health Technology and Informatics, ISSN 0926-9630
Keywords [en]
YouTube; medical informatics; qualitative content analysis; education
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:liu:diva-153726DOI: 10.3233/978-1-61499-781-8-132ISI: 000452510200032ISBN: 978-1-61499-781-8 (electronic)ISBN: 978-1-61499-780-1 (print)OAI: oai:DiVA.org:liu-153726DiVA, id: diva2:1275905
Conference
15th International Conference on Informatics, Management, and Technology in Healthcare (ICIMTH)
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-01-07

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf