We demonstrate that the low temperature synthesis chemical route can be utilized to control the functionality of zinc oxide (ZnO) nanoparticles (NPs) and nanorods (NRs) for optical and magneto-optical performance. Different structural, optical, electro-and magneto-optical results will be displayed and analyzed. In the first part, we show how high quality ZnO NPs can be efficient for photodegradation using ultra-violet radiation. In the second part we will present our recent results on the control of the core defects in cobalt doped ZnO NR. Here and by using electron paramagnetic resonance (EPR) measurements, the substitution of Co2+ ions in the ZnO NRs crystal is shown. The relation between the incorporation and core defects concentration will be discussed. The findings give access to the magnetic anisotropy of ZnO NRs grown by the low temperature chemical route and can lead to demonstrate room temperature ferromagnetism in nanostructures with potential for different device applications.