Designing “Quality Feeling” In Reach Trucks: A Kansei Engineering Approach
2006 (English)In: 9th International Quality Management for Organizational Development (QMOD ) Conference, 2006, 147- p.Conference paper (Other academic)
In today’s markets, as the debate on customer oriented product development gets more intense, designing “Quality Feeling” in a product gain more and more importance. The basic objective of this study was to identify and analyze aspects of “Quality feeling” in a reach truck operator cabin. Kansei Engineering methodology was applied to research, how each component representing a reach truck operator cabin evoke quality feeling and how users experience quality feeling. Kansei Engineering (KE) is a consumer-oriented technology that aims to transfer customer’s perceptions, feelings and mental images into a tangible product. Quality feeling as a Kansei concept has investigated for two levels of perception in the study. The first level is comprised of Kansei words that are assumed to represent the feeling of quality for the reach truck`s operator cabin components. The second level is more general compared to the first one and concerns the views for direct Quality feeling representation of components. Forty-seven subjects evaluated eight operator cabin components of a reach truck on 7-degree SD scale, involving 20 Kansei words that represent the quality feeling. Reliability, Factor and Multivariate Regression Analyses were applied to the data gathered. The results showed that reach truck operator cabin components give rise to different perceived dimensions of quality feeling. The method used in the application moreover showed the most important operator cabin components in terms of their contribution to Total quality feeling for the reach truck. In conclusion the approach presented within this study can assist to determine user preferences and help product evelopers and designers to reflect quality feeling and other concepts.
Place, publisher, year, edition, pages
2006. 147- p.
Perceived Quality; Affective Engineering; Fork Lift, Quality Kansei
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-15920OAI: oai:DiVA.org:liu-15920DiVA: diva2:128364
9th International Quality Management for Organizational Development (QMOD) Conference, Liverpool, England, August 9-11 2006