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Designing “Quality Feeling” In Reach Trucks: A Kansei Engineering Approach
Linköping University, Department of Management and Engineering, Quality Technology and Management. Linköping University, The Institute of Technology.
2006 (English)In: 9th International Quality Management for Organizational Development (QMOD ) Conference, 2006, 147- p.Conference paper (Other academic)
Abstract [en]

In today’s markets, as the debate on customer oriented product development gets more intense, designing “Quality Feeling” in a product gain more and more importance. The basic objective of this study was to identify and analyze aspects of “Quality feeling” in a reach truck operator cabin. Kansei Engineering methodology was applied to research, how each component representing a reach truck operator cabin evoke quality feeling and how users experience quality feeling. Kansei Engineering (KE) is a consumer-oriented technology that aims to transfer customer’s perceptions, feelings and mental images into a tangible product. Quality feeling as a Kansei concept has investigated for two levels of perception in the study. The first level is comprised of Kansei words that are assumed to represent the feeling of quality for the reach truck`s operator cabin components. The second level is more general compared to the first one and concerns the views for direct Quality feeling representation of components. Forty-seven subjects evaluated eight operator cabin components of a reach truck on 7-degree SD scale, involving 20 Kansei words that represent the quality feeling. Reliability, Factor and Multivariate Regression Analyses were applied to the data gathered. The results showed that reach truck operator cabin components give rise to different perceived dimensions of quality feeling. The method used in the application moreover showed the most important operator cabin components in terms of their contribution to Total quality feeling for the reach truck. In conclusion the approach presented within this study can assist to determine user preferences and help product evelopers and designers to reflect quality feeling and other concepts.

Place, publisher, year, edition, pages
2006. 147- p.
Keyword [en]
Perceived Quality; Affective Engineering; Fork Lift, Quality Kansei
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-15920OAI: diva2:128364
9th International Quality Management for Organizational Development (QMOD) Conference, Liverpool, England, August 9-11 2006
Available from: 2008-12-16 Created: 2008-12-16 Last updated: 2014-03-13Bibliographically approved
In thesis
1. Engineering Feelings of Quality
Open this publication in new window or tab >>Engineering Feelings of Quality
2008 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

There is an increasing emphasis on developing systematical research approaches for design of products that appeal to people’s emotions and values. This thesis proposes methodological developments for investigating people’s subjective emotional needs and values towards quality and explores interactions of related physical design attributes for product design.

The overall aim of the licentiate thesis is to gain an understanding on Affective engineering of products through exploring the concept of quality feeling and to develop methodological approaches for this. Quality feeling can be described as a holistic concept considering individuals’ perceptions, expectations, experiences, physical and psychological expressions for a product or service. Affective Engineering methodology aims at translating human psychological processes, such as feelings and emotions, into appropriate product design attributes, such as size, shape, and surface characteristics.

The thesis presents three methodological approaches when evaluating products for affective engineering and one approach for an interactive product design support system development.

The first study presented deals with feelings of quality for reach truck operator’s cabin components. Components that would convey to give a higher total quality feeling were identified and improvement opportunities were prioritized. The second study presented is based on developing an interactive affective design and decision support system software for design of the steering wheel from drivers’ individual and shared preferences. In the third study affective values arising from judgments for important feelings of quality is the study basis. The author presents research on identifying interactions of design attributes for affective values in waiting areas of primary health care services.

Further, a new approach for applying Affective Engineering in design of complex contexts is proposed.The proposed approach aims to handle contexts where feelings and design attributes have complex interactions for products and services that give almost an infinite number of design alternatives that are difficult to handle in traditional Kansei Engineering studies. With this thesis also an interactive product design and decision support system software is developed for steering wheel design and proposed for educational and industrial use. The proposed system works based on linking product design attributes to human feelings by applying Genetic algorithms and provides potential basis for future product development and improvements.

This thesis has also contributed with affective design recommendations applicable for vehicle cabins and waiting areas in primary health care. Moreover, a number of existing methods in Affective Engineering have been tested and methodological experience is drawn, including advantages, disadvantages and limitations of using these methods.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2008. 73 p.
Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 1365
, LIU-TEK-LIC, ISSN 0280-7971 0 ; 2008:23
Product experience, Affective engineering, Kansei Engineering, Emotional design
National Category
Engineering and Technology
urn:nbn:se:liu:diva-15720 (URN)LIU-TEK-LIC-2008:23 (Local ID)978-91-7393-898-3 (ISBN)LIU-TEK-LIC-2008:23 (Archive number)LIU-TEK-LIC-2008:23 (OAI)
2008-05-09, A-35, Campus Valla, Linköpings universitet, Linköping, 13:15 (English)
Available from: 2008-12-16 Created: 2008-12-01 Last updated: 2009-04-23Bibliographically approved

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