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Global communication practices of physiotherapists on Twitter
School of Health Sciences, Swinburne University of Technology, Hawthorn, Australia // Health and Biomedical Informatics Centre, The University of Melbourne, Melbourne, Australia.ORCID iD: 0000-0003-4273-1816
Consumer Affairs and Civil Liberties, Ministry for Social Dialogue, Valletta, Malta.
Linköping University, Department of Clinical and Experimental Medicine, Division of Neuro and Inflammation Science. Linköping University, Faculty of Medicine and Health Sciences. Region Östergötland, Heart and Medicine Center, Occupational and Environmental Medicine Center. Unit of Intervention and Implementation Research, Karolinska Institutet, Institute for Environmental Medicine, Stockholm, Sweden.ORCID iD: 0000-0001-7847-7528
Faculty of Health and Life Sciences, Coventry University, Coventry, United Kingdom of Great Britain and Northern Ireland.
2018 (English)In: European Journal of Physiotherapy, ISSN 2167-9169, E-ISSN 2167-9177Article in journal (Refereed) Epub ahead of print
Abstract [en]

Background: Social media have offered professional communities the opportunity to be digitally connected. The hashtag #GlobalPT was conceived and promoted from 2015 and has acted as a slogan for the globally connected physiotherapy community. This study explores the global reach and dominant communication themes that emerged during a set time frame that represented the single largest period of #GlobalPT activity.

Method: Using purposive sampling, 988 publically available tweets including the hashtag #GlobalPT were studied. Descriptive statistical analysis was conducted to quantify tweet data and qualitative, inductive phenomenological thematic content analysis to describe latent themes within the tweets.

Results: #GlobalPT activity was noted across 24 countries (UK top represented) and four languages (929/988, 94.03% in English). Europe was the most active area (738/988, 74.70%), followed by Oceania (120/988, 12.15%). Thematic content analysis identified eight themes within the communication practices of the physiotherapy community on Twitter. The three major themes were: sharing information (108/377, 28.65%), promotional activity (93/377, 24.67%) and positive feedback (69/377, 18.30%).

Conclusion: The professional communication practices of physiotherapists on Twitter show a global spread of communication. The themes provide preliminary evidence for social media’s unique potential to assist the World Confederation for Physical Therapy strategic vision.

Place, publisher, year, edition, pages
Taylor & Francis, 2018.
Keywords [en]
Physiotherapy, social media, twitter, professional networking, global, community
National Category
Physiotherapy
Identifiers
URN: urn:nbn:se:liu:diva-154340DOI: 10.1080/21679169.2018.1464061Scopus ID: 2-s2.0-85046037619OAI: oai:DiVA.org:liu-154340DiVA, id: diva2:1286015
Available from: 2019-02-05 Created: 2019-02-05 Last updated: 2019-03-07Bibliographically approved

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Merolli, MarkBusuttil, Maria-LouisaWåhlin, CharlotteGreen, Ann
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